After last winter's advertising appearance with top athlete Tina Maze (Werbewoche.ch reports http://www.werbewoche.ch/bmb-kampagne-fuer-stoeckli-swiss-sports-entwickelt), the agency also launched a campaign with ski stars this year. As part of the new additions to the Stöckli-Alpin women's team, the agency focused on Swissness and staged the three charming Swiss speed national skiers Fränzi Aufdenblatten, Nadia Kamer and Fabienne Suter as demanding customers. The counterpart is formed by the men Mike Schmid skicross Olympic champion, freeskier Christian "Minimi" Bieri and extreme skier Dominique Perret, who look challengingly into the camera as uncompromising customers.

If you like the posters, you can win them with a bit of luck. Stöckli is giving away 25 special prints each of the women's and men's posters. Anyone can take part by applying at the following address: Stoeckli.ch/poster

Responsible at Publimedia: Andreas Gedenk (CEO), Ueli Weber (COO, deputy CEO), Silvia Greco. Responsible at BMB: Flavio Meroni, Dario Kast, Maurizio Schianchi, Christian Wirz (creation), Martin Zentner, Lucas Vetsch (realization), Eva Moosbrugger (consulting). Stand construction: Lando Design & Development.

Tina Maze has everything it takes to always compete at world level in alpine skiing competitions, says the agency in a statement: technical elegance and tactical maturity, courage and ambition - and the ideal physique to go with it. If Mother Nature has put so many things in the cradle, only one ergonomically complementary detail is missing to achieve world champion honors: the perfect ski. So BMB Werbeagentur developed a campaign for Stöckli Swiss Sports with the leitmotif "What nature didn't create, we created.

Responsible at Stöckli Swiss Sports: Beni Stöckli, Adrian Albrecht. Responsible at BMB: Flavio Meroni, Maurizio Schianchi, Markus Tränkle, Priscilla Kämpfer (creation), Ruth Meier (realization), Nicolas Edelmann (consulting). Photography: Philipp Mueller.

The aim of the company's appearance is to communicate its own media competence, as the agency writes in a statement. The focus is on Publicitas' media competence for a wide range of channels and customer segments. In a print and digital presence, the proximity to the customer can be experienced - among other things also by means of interactive elements thanks to image recognition software.

Corporate Movie

Responsible at Publicitas: Othmar Fischlin (Head of Marketing). Responsible at BMB: Flavio Meroni, Priscilla Kämpfer, Maurizio Schianchi (creation), Ruth Meier (realization), Nicolas Edelmann (consulting). Photography and film: Combo Entertainment. Production: Sarida Bossoni.
 

Behind the "Ad Market-Family" tool landscape is an online advertising marketplace for print, online, mobile and tablet offerings, according to a statement. The slogan "A breath of fresh air in the media world" is intended to show where Publimedia is headed: With "Ad Market", Publimedia is aiming to make the planning and handling process more dynamic, according to the release, which should benefit the traditionally rather static print market in particular.

BMB was responsible for the content and visual conception, realization and production of all advertising measures.

Responsible at Publimedia: Andreas Gedenk (CEO), Ueli Weber (COO, deputy CEO), Kerstin Waldkircher. Responsible at BMB: Flavio Meroni, Beat Egger, Valentina Herrmann, Lucas Vetsch (creation), Christian Bärtschi, Nicolas Edelmann, Eva Moosbrugger (consulting). Image and animation: Combo Entertainment.

The central brand promise "Die von hier" was developed as an uncompromising orientation of the micro newspaper concept, according to a statement. The long-term headline campaign is used in print and electronic media and works for both subscriber and advertiser advertising. Just as the respective newspaper publishes local events from politics, business, society, culture and sports in the permanent multimedia news flow, the campaign is also present in all channels with advertisements, posters, DM, banners, radio spots and cinema slides.

The campaign has recently been running in the Jungfrau region and in the half-cantons of Obwalden and Nidwalden.

>Radiospot "Lady Gaga" for Jungfrau Zeitung
>Radiospot "Origin" for Jungfrau Zeitung
>Radiospot "Schwarzenegger" for ONZ
>Radio spot "Local section" for ONZ

Responsible at Gossweiler Media: Beat Rechsteiner (Head of Journalism), Caroline Santschi (Publishing Director), Luke Huggler (AD). Responsible at BMB: Flavio Meroni, Beat Egger, Martin Zürcher, Lucas Vetsch, Priscilla Kämpfer, Tim Hilpertshauser (creation), Ruth Meier, Martin Zentner (realization), Eva Moosbrugger, Chantal Baur (consulting).

The inventor of internal pipe renovation in buildings, Werner Näf, together with his team, has developed a new method to renovate drinking water pipes from the inside. The materials used (quartz sand, cement, water) are mineral and without chemical components - i.e. harmless. The advantages of rehabilitating the inside of a pipe with Anrosan speak for themselves: zero hassle, zero stress, zero construction site, zero pollutants, zero fuss, zero dirt, zero noise.

This advantage was summed up in the campaign with the simple, striking formula "H20%". In order to position the product and make it known, an integrated overall presence was developed that incorporates all marketing communication instruments. BMB was responsible for the content and visual conception, realization and production of all advertising measures. Media relations and public relations were carried out in cooperation with Prime Communications. The launch of Anrosan took place at the Zurich trade fair "Bauen & Modernisieren".

Responsible at Näf Tech: Werner Näf, Sarah Flieg. Responsible at BMB: Flavio Meroni, Oliver Wagner, Maurizio Schianchi, Marion Lim, Priscilla Kämpfer (creation), Ruth Meier (realization), Nicolas Edelmann (consulting). Responsible at Prime Communications: Jan-Jesse Müller, Alina Bühler (Media Relations/PR). Photography: Luxwerk and Romeo Polcan.
 

Both Christian Baertschi and Flavio Meroni are founding partners and associates of the agency, which has been in existence since the end of 2005, and are now taking over 100 percent. Christian Baertschi continues to head the areas of consulting and strategy. Flavio Meroni is responsible for creation. Both partners will remain fully involved in the day-to-day business, as the agency announced on Tuesday. The strategic orientation will continue as before.