Each of us travels by train differently. Some snack, others play games and still others use their smartphone to check which mountain panorama they are enjoying from the window. For BLS, in flagranti has developed several "travel types" in which you can find yourself and sent them on a journey in humorous videos.
Young people should be made aware of the many great travel offers through BLS's presence on Tiktok. And car drivers will learn that they can save time, fuel and nerves by using BLS trains for at least part of their journey.
The campaign reaches the audience as planned and attracts a lot of attention from the relevant target group. The content was conceived and realized in-house at in flagranti.
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The assignment for Mutoco involved refreshing BLS's digital brand presence. This involved revamping the UX and design of the BLS mobile app, one of BLS's most important sales channels.
The new app design combines functionality and usability with aesthetics and makes the brand more visible. Panoramic images in the check-in tab elegantly highlight important UI elements. The large-scale images change seasonally and give the app a unique look. "We wanted the purchase via the app to feel like the start of the journey and for customers to have a pleasant travel planning experience," explains Kilian Sonnentrücker from Mutoco. Various features contribute to this, such as the real-time travel widget or the option to save connections.
A clear information architecture should ensure orientation at all times despite the many functions. In addition, barrier-free content and accessibility efforts in the design ensure accessibility for all.
As part of the project, three Mutoco employees were involved in the BLS Mobil Art team for a good three years. "The long-term collaboration was not only a lot of fun, but also a great tool for pooling forces and expertise in the most effective way," says Jessica Jenni from BLS.
A scalable design system was developed for the revision of the BLS mobile app, from which all BLS digital products - website, web store and car transport - should benefit.
The app not only receives excellent ratings in the stores for its functionality and design, the BLS Mobil app was also awarded three bronze medals in the Design, User Experience and Functionality categories at this year's "Best of Swiss App" awards.
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Where can I go hiking with my dog? What's the best way to relax with a friend this weekend? Where does the sun shine for a perfect weekend getaway? In future, these questions will be answered with specific suggestions in all BLS areas. Simple, personalized and fast - and with the help of AI.
The campaign was to be just as quick and easy as the new excursion finder. It was developed in just a few weeks - also with the help of AI - in close collaboration with BLS. The chosen motifs present potential chat histories as customers experience them on their screens. Thanks to the use of AI in image generation, the campaign can be expanded at will and at short notice. New subjects can be created in no time at all - In Flagranti thus provides BLS customers with immediate and up-to-date support in their leisure planning.
This resulted in various advertising measures in the areas of digital out of home, display ads, YouTube ads, mailings and meta stories.
