Bernhard Christen brings over 20 years of experience in the marketing of major Swiss companies, most recently as Head of Marketing at Swiss International Airlines. In this role, he already worked intensively with SRF's marketing department and implemented various large-scale sponsorship projects in SRG's programs. As Head of SRF Sponsorship Sales, the 50-year-old is responsible for both the sale of all sponsorship offers of SRF, RTS and RSI in the German-speaking part of Switzerland's advertising market and the national coordination of the sales teams in the three parts of the country.

Through his senior positions at Swiss International Airlines and before that at Rivella and Ricola, Christen has a strong connection to the marketing of traditional Swiss brands and is very familiar with the peculiarities of the three-tier media market in Switzerland. Last but not least, he has already been responsible for the marketing and sales of Swiss communication platforms on the advertising market in recent years. He will take over his duties from Michael Hutzli as of October 1, 2021.

Michael Hutzli has decided to leave SRF and sponsorship marketing after almost ten years. He is founding his own agency and specializing in healthcare communications.