The magazine is structured into the sections Getting in the mood, Enjoying and Giving. For the recipe section, the Migusto team created new Christmas recipes, photographed in co-production with Beling Thoenen Design. The agency developed an atmospheric and festively inspired image concept with dynamic packshot and text integration. The close collaboration with the Migros managers ensured consistent storytelling across all chapters.
The production included a variety of products, props and staging. "It's the little visual touches that count, especially in Christmas communication," says Nina Thoenen, Creative Director. Another focus is on fresh produce professionals and store managers, who have their say in the original soundtrack with tips and inspiration.
A worth seeing Digital-Extra complements the print brochure: the online PDF version of the magazine has been enriched with specially designed animations. The interactive format invites discovery and offers customers an enhanced shopping experience to share.
Team Beling Thoenen Design: Creative Direction: Nina Thoenen, Ulrike Beling. Design/Animation: Sofia Sustersic. Consulting: Remo Christen. Text: Hans Georg Hildebrandt. Team Migros Supermarkt AG: Project management: Marta Mielcarek, Jürg Burkhardt, Stephanie Schefer. Creative Producer: Erasmo Palomba. Photos: Christian Küng. Chef/Foodstyling: Daniel Tinembart. Recipes: Flavia Zarro Grunder, Andrea Mäusli. Other partners: Styling: Vera Guala
]]>