A simple "thank you" does not do justice to the emotions that currently prevail in the Zurich agency Inhalt und Form. In mid-February, the agency presented the "Züribrätt" and triggered a real hype. (Werbewoche.ch reported). The first edition was sold out within 12 hours and so it was decided without further ado to produce a second edition. This second edition, which could be pre-ordered until February 28, 2021, grew within a very short time to a multiple of the original 500 pieces.

Sold out completely

According to Content and Form, the success of Züribrätt is based on various factors. Not only did the "fresh" implementation of the game contribute to the immense demand, but also the sense for the right time as well as the relevance of the topic - as with every good campaign - was of great importance to the target group. Smart social media measures served as an authentic multiplier.

Since February 28, the game has been completely sold out, which means that the solidarity campaign has more than fulfilled its purpose. What also remains, according to the content and form, is a wonderful memory for all involved. The numerous positive reactions to the "Züribrätt" show that not only the makers of the game are more than happy with the result.

Just under 73,000 Swiss francs for BCK

The great success should also please the bar and club commission. A hefty donation of 72,296.50 Swiss francs was collected from the proceeds of the "Züribrätt". But the donation is also a statement of the entire city of Zurich and beyond, that the nightlife is not forgotten, that people are willing to stand up for it and are actively committed to the preservation of Zurich's diversity, says the Zurich agency.

Responsible at BCK: Alex Bücheli (Management). Responsible for content and form: Dominik Stibal (CEO), Karin Estermann (ECD), Vasco Bickel (concept, art direction), Yannick Lippuner (concept, text), Katrin von Niederhäusern (concept, illustration), Nicolas Krönert (project management).