Baldinger & Baldinger and IT & Design Solutions are joining forces. The agencies, based in Aarau and Rubigen BE, now operate under the name Qube Creatives. The merged agency takes over both locations and thus operates from the cantons of Aargau and Bern.

The agency is led by Zoë Baldinger and Lucas Galli. Moritz Kobel becomes CTO, Roland Perrelet takes over the function of CFO.

Qube Creatives wants to search for the identity, core and drive of the company together with the client. Based on this, the agency develops a target-oriented strategy and finally creates and implements the appropriate measures. With the goal of communicating and acting in a focused manner, both internally and externally.

The magazine, with its unusual format and appearance, aims to stand out from conventional insurance company customer magazines and thus give readers access to the various facets of the law. It provides insights into the inner workings of the company. Real legal cases are described in a striking way and commented on by lawyers, technical terms are explained in a simple way, and employees talk about what they particularly appreciate about their work. Of course, the CEO also has his say and reveals why the company is still called Coop, but is no longer Coop.

Core was developed and produced by the Baldinger & Baldinger agency and Die Magaziner. The advertising-free magazine is published once a year in two languages. The target audience is the partners and customers of Coop Rechtsschutz. The circulation is 10,000 copies. The magazine can be ordered at this link can be read online and downloaded in PDF format.