The former Love Life population campaign is now focusing on adolescents and young adults aged 16 to 26. The aim is to inform and raise awareness of sexually transmitted infections (STIs) and safer sex among the next generation of sexually active people in Switzerland. To this end, the further development of online channels and measures is planned, as well as new partnerships with institutions in the leisure sector for young people aged 16 to 26.
Love Life is a partner campaign of the supporting organizations Federal Office of Public Health, Swiss Aids Federation and Swiss Sexual Health.
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The Federal Office of Public Health FOPH, Aids-Hilfe Schweiz AHS and Sexual Health Switzerland SGCH are retendering the mandate for the further development and implementation of the Love Life prevention campaign. An agency is being sought for the period from March 1, 2026 to December 31, 2028, with an option to extend until the end of 2030. Documents for the procedure have been available since Wednesday on the public procurement portal Simap.ch viewable.
The mandate includes the conceptual and operational management of online channels as well as the implementation of digital communication measures. Another focus is on the development of sustainable stakeholder management with a focus on institutions in the leisure sector for young people aged between 16 and 26. The aim is to establish new partnerships that enable joint communication under the Love Life brand.
The mandate also includes support in the production and implementation of communication measures for professionals in the field of sexual health, medical professionals and educational institutions that work with young people. The majority of the content and organization is to be carried out in Switzerland - both at the agency's premises and at those of the demand centre in Bern.
Applications can be submitted in writing until July 23, 2025.
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With the national "Organ Donation Campaign 2026-2029", the FOPH wants to inform the population about the system change. Agencies can apply from January 20, 2025.
A campaign for transparency and education
The campaign is scheduled to start in the second quarter of 2026 and will coincide with the launch of the organ and tissue donor register. The aim is to provide the population with comprehensive information about the objection regulation and its significance.
The FOPH is looking for a full-service creative and communications agency to plan and implement the four-year campaign, which can be extended until 2031. The collaboration includes creative strategies, realization and cross-media communication.
Tender details
From January 20, 2025, the tender documents will be available on www.simap.ch ready. Interested agencies can submit their applications until February 21, 2025. The contract will be coordinated by the Federal Office for Buildings and Logistics.
Contact: Federal Office for Buildings and Logistics FOBL
Service public tenders DöA
Project (24212) 316 Organ donation campaign
Fellerstrasse 21
CH-3003 Berne
Email: [email protected]
Since 1987, the Federal Office of Public Health FOPH has repeatedly caused a stir with its HIV prevention campaign. Now the term "safer sex" is being redefined. Because as different as people have sex, so different are the protection and testing recommendations. And the best way to find out about these is before you have sex - with the newly developed safer sex check.
"Ready!" for safer sex
Because many of the important protective measures do not only come into play during sex, but even before it, the new "Ready!" campaign also takes place largely before sex and shows what people do to prepare for sexual adventures. This also includes the safer sex check.
There is another reason for the focus on the moments before sex: Rod worked with Affective Advisory for the campaign. Their behavioral research analysis shows that there is a so-called "hot state" during sex, in which risk-conscious decisions are no longer made. This finding served as a springboard for the "Ready!" concept; the population is now being made aware of the safer sex check in the "cold state".
In addition, the FOPH and Rod Kommunikation are using the current subjects to circumvent the increasingly strict social media restrictions on showing bare skin.
Ambitious goals
This year, the campaign will be visible on various online channels, social media, OOH and DOOH in order to reach a broad target group. The campaign thus contributes to achieving the objectives of the new national program NAPS with: By 2030, there should be no more new transmissions of HIV and the hepatitis B and C viruses in Switzerland. In addition, the spread of other sexually transmitted infections is to be reduced.
Responsible at BAG: Adrian Kammer (Campaign Manager), Michelle Buchser (Project Manager), Eva Marti (Co-Project Manager). Overall responsibility for conception, creation and realization: Rod Communication. Production: Shining; Ivan Stojilikovic (Director), Aleksandar Košutić (DoP), Markus Müller (Photographer), MassivMusic (Music), Stefan Girtanner (Senior Producer), Nathalie Maibach (Line Producer), Stefan Bircher (Producer). Digital products: BlueGlass. Media: Mediaschneider.
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Antimicrobial resistance is one of the biggest challenges facing public health worldwide. To draw attention to this, Havas Switzerland, together with an interdisciplinary team from Zurich and Geneva, has developed the campaign "Antibiotics: Correct use is important" campaign developed by the Federal Office of Public Health. This has been running throughout Switzerland in German, French and Italian since November 1.
For the communication, the agency relied on four personas with different socio-demographic backgrounds, which use personal and supportive quotes to draw attention to the correct intake of antibiotics. A special focus was placed on the clearest possible messages in simple language, which were emphasized by the reduced design and rich colors.
The four subjects are targeted as banners, social media ads and YouTube pre-rolls and also reach the target groups via the landing page and pharmacy screens, internal communication media and giveaways from the Federal Office of Public Health. The campaign is part of the national strategy against antibiotic resistance StAR, which was launched by the Federal Council in 2015.
Responsible at the Federal Office of Public Health: Adrian Kammer (Campaign Manager), Tobias Frey (Project Manager). Responsible at Havas Switzerland Creative: Gabriel Mauron (Chief Creative Officer), Constantin Camesasca (Creative Director), Julia Fischhaber (Creative Director), Camille Delesalle (Management Director), Jasmine Pierce (Client Service Director), Sandra Kopplin (Senior Account Director), Pauline Charuel (Account Director), Helen Ingold (Junior Art Director), Dominik Cattaneo (Motion and Multimedia Developer). Responsible at Havas Switzerland Media: Nathalie Herrmann (Senior Account Director), Nicolai Abel (Head of Programmatic Hub), Lena Rüdisüli (Channel Expertise Consultant), Dimitri Kistler (Channel Expertise Consultant), Ahmed Aouad (Campaign Manager Digital). Production: Gruner Films (Tizian Gruner, Producer), Brauereisound (Ediz Kiracar & Flo Steinbach, Sound Designer). Social media and website: Contcept (Martin Winiker, Barbara Ryter, Sara Streule), Philippe Braun (website and programming).
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For this group of people at increased risk of complications from both infections, the federal agency is launching a targeted, nationwide Vaccinate Against Influenza and Covid-19 Campaign. It starts on Monday and lasts until November 19, according to the FOPH.
The corresponding notices appear in various magazines, on screens and online in the environment of health topics. People over 65 years of age and people with pre-existing conditions are to be addressed.
Almost all persons in Switzerland have already come into contact with the coronavirus and their immune system has come to grips with the virus. In persons without risk factors, the current virus variants tend to cause mild courses of the disease. However, those who are particularly at risk have an increased risk of a severe course.
The flu is also not always harmless. It can sometimes lead to serious complications. The annual flu vaccination protects against this, as the FOPH wrote. It is also recommended for people with an increased risk of complications. (SDA)
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In particular, the SFAO criticized the lack of transparency in the cost accounting for the procurement by the FOPH of a registration, enrollment and appointment system with vaccination documentation totaling 11.15 million Swiss francs.
Specifically, in the second half of 2021, the service providers - which took into account two companies that were initially affiliated with each other - would have charged for services amounting to approximately two million francs, the report says. The costs billed during this period were "incomprehensible" given the functionalities developed during this period. However, the FOPH did not question this disproportion between service provision and billing.
Billing practice not comprehensible
Over a period of several months, lump sums amounting to around half a million francs each had been invoiced - even though the services were contractually to be invoiced according to the amount of work involved. Here, too, the FOPH had not provided a comprehensible explanation for its billing practices, the SFAO wrote.
Moreover, it was not possible to check the content of the services invoiced because no work reports were available, although the suppliers were contractually obliged to provide them. "The FOPH has never requested these, so that de facto no audit of the content of the invoice has taken place."
The SFAO also asserted a conflict of interest. Because the position of Head of Digitization Covid-19 had to be filled at short notice, an external employee had been brought in as a mandate holder.
However, the latter was acquainted with the managing director of one of the two service providers. At the time of the audit, the two business partners were in third-party companies. It was not clear from the discussions with the FOPH whether this "apparent conflict of interest" had been disclosed.
BAG refers to urgency
In a statement, the FOPH acknowledged that, given the crisis situation and the urgency, their approach had not been in line with normal processes. The FOPH had therefore decided to award the contract by private treaty.
"With the usual procurement process, the system would not have been ready until about three months later," the FOPH wrote. The fact that a solution could be put in place quickly accelerated the vaccination campaign and gave many people rapid access to vaccination.
However, the authority rejected individual points of criticism. For example, the FOPH referred to a written statement by the former head of the Digital Transformation department, in which he confirmed that the client had already informed him of the networking with the managing director of one of the two service providers during the initial meeting.
The agency also said it does not share the suspicion that the FOPH has been billed for unaccountable services for the second semester of 2021.
During this period, the supplier implemented the adjustments from the vaccination recommendations during ongoing operations and implemented other commissioned elements, according to the FOPH. And despite a last-minute postponement of the campaign, all services were delivered on time and reliably, it said. "The chosen strategy thus proved successful, and operations were guaranteed at all times," the FOPH wrote.
The SFAO recommendations have already been implemented by the FOPH for the most part, it added. For future crisis management, it will be important to involve the experts for public tenders more closely in the crisis organization.
SFAO relativizes criticism
The SFAO did not comment on the FOPH's statement. However, it wrote in the report that the failures and weaknesses in procurement had to be put into perspective in the context of the extraordinary situation at the time, which was difficult to plan for.
Indeed, things had to move quickly when the FOPH initiated procurement and development in mid-October 2020. As early as mid-January 2021, the application developed was launched by the participating cantons and was productive.
In the meantime, the FOPH's contractual obligations have ended, as the authority points out. The cantons had the option of taking over the systems if necessary. (SDA)
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By informing the relatives, they can be relieved and decide in the sense of the deceased, if this becomes necessary, writes the FOPH in a statement on Tuesday. Each person should therefore record their will in an organ donation card, in a living will or in the electronic patient dossier (EPD).
On May 15, 2022, the Swiss electorate voted in favor of the contradiction solution for organ donation. The exact date of the changeover is not yet known. Until that time comes, the extended consent solution will continue to apply, under which organs and tissues can only be removed after death if the person concerned has given their consent.
According to Swisstransplant, there were 1434 people on a waiting list for organ donation in Switzerland at the end of 2021. In the reporting year, there were 587 transplants. 72 people who were on the waiting list died.
Discrepancy between advocating and doing
Although the majority of the Swiss population is actually in favor of organ donation, only a small percentage actually record their will in writing. On the campaign website Life-is-sharing.ch find good reasons for organ donation, the necessary knowledge and the possibility to record one's will in writing.
The short documentary "What a teenager can teach us about life" is about a young person who jumped from the brink of death three times and is now able to live a full life thanks to a donated heart. The film thus shows the great impact that can be achieved when everyone overcomes their procrastination.
The campaign has been running since Tuesday and will extend over several waves until, presumably, the end of 2024, when the objection solution will be replaced by the consent solution.
Responsible at BAG: Adrian Kammer(Head of Campaigns), Cinzia Pastore Ferrari (Specialist Campaigns), Susanne Nyfeler (Section Manager Specialist Unit), Christa Käser (Project Manager Specialist Unit). Responsible agency: Contexta. Responsible at Chocolate Films (film production): Michela Trümpi (Executive Producer), Gabi Benz (Line Producer); Lukas Wälli (Director/Cinematographer); Robin Fessel&Team (Production Design); Bela Adami (Editing); Samuel Muff (SLGH; Color Grading);Pablo Nouvelle (Music); Gregor Rosenberger (dubdub, Sound); Mediaschneider Bern (Media).
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The current Covid 19 information campaign "How to protect yourself" will be converted into a standard population information campaign by the end of 2022 and will be further developed for the post-pandemic phase from 2023. The campaign will only be played out in the media if the epidemiological situation requires it. With the mandate now awarded to Jung von Matt Limmat, the population dialogue regarding Covid-19 can continue. In the summer, the mandate was put out to tender again (advertisingweek.ch reported).
This also includes overall communication on the topic of vaccination, the Federal Office of Public Health, FOPH, announced. This includes communication with the stakeholders and with the population. Under the umbrella of the NSI, all communication activities on vaccination are to be strategically planned, redesigned or further developed and implemented in a coordinated manner.
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The pitch for the 2023-2025 EPD campaign mandate has been decided. After a two-stage, selective bidding process, Farner Consulting was awarded the mandate. As part of the gradual introduction of the electronic patient dossier (EPD) throughout Switzerland, the Federal Office of Public Health (FOPH) is planning a new campaign to raise awareness among health professionals and the Swiss population. In doing so, the national campaign will support the communicative measures of the cantons and tribal communities.
The campaign will be present in public and on selected stakeholder platforms for three years. The campaign is scheduled to start in 2023.
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The mandate, which will be retendered in August 2022, is a national Information campaignwhich is aimed at the general population, the FOPH writes in a statement. The Covid 19 information campaign "How to protect yourself" will be transformed into standard population information by the end of 2022 and further developed for the post-pandemic phase from 2023.
The FOPH wants to continue the dialogue with the population so that "the people in Switzerland (continue to) know the respective applicable behavioral recommendations, inform themselves about the (booster) vaccination in order to renew it if necessary, and maintain or further develop their health skills in coping with major public health challenges," it continues. In this context, the aspect is always taken into account that measures must be taken more quickly due to possible changes in the Covid 19 dynamics.
The tender will be conducted in a two-stage process with prequalification and pitch and will be based on Simap.ch published. The mandate is expected to last from 2023 to 2026.
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"We want to address this taboo subject at the NZZ not just skim the surface, but approach it with the necessary patience and steadfastness to set a clear guardrail for managers and all employees to promote and maintain mental health," says Felix Graf, CEO of NZZ. "We have therefore expanded our offering in this area." Since January 2022, the company has been working with the independent organization Per Mente Sana together. All employees of the NZZ can contact a team of experts from Pro Mente Sana anonymously at a specially established e-mail address if necessary. To raise awareness among managers and employees, appropriate training courses have been held and information material provided. Managers are recommended to attend a half-day course in order to recognize signs of change in employees at an early stage. The offer was also introduced at the request of managers.
"The issue of mental health in the workplace has gained additional urgency as a result of the pandemic," says Nicole Rütsche, Head of HR NZZ. "With this in mind in particular, we were concerned that people should be able to turn to a specialist if necessary." That's why key people at HR are currently being trained as first aiders, who can take on a pilot function for those affected if necessary and organize faster treatment options. Because despite a relatively high number of treatment providers in Switzerland, it is still difficult to get an appointment promptly, says Thomas Ihde, MD, president of Pro Mente Sana. Access to help, a working atmosphere that is as trusting as possible, and a fear-free climate for mental health are the most important factors for employees' mental health, he says.
Taboo-breaker Jonas Projer
"Overall, it seems that the way mental stress is discussed in a company and how it is assessed is crucial for the future mental health of employees in a company. Stigma can be influenced."
In a recent report published in the SonntagsZeitung published interview, Jonas Projer, editor-in-chief of the NZZ on Sundaythat he himself had reached his health limits after the introduction of the digital NZZ Magazine and had openly addressed the issue in the editorial team. "As a boss, a culture of transparency and mental health is enormously important to me. In today's world, this should no longer be a taboo subject," Projer said. He sought professional help and took time off. He then returned to the newsroom stronger than ever.
Mental health is not only an issue at the NZZ. The Young Journalists Switzerland (JJS) association already set a focus on the topic of mental health last year after it became known that some members had already suffered burnout when they were under 30. The industry needs to talk more openly about the topic, otherwise young talent will be lost, the association said. According to the Federal Office of Public Health (FOPH), mental illnesses are among the most widespread diseases of all. Those affected are impaired in all areas of life. In addition to personal suffering, mental illnesses also cause high economic costs. Estimates by the FOPH put the annual cost at over 7 billion Swiss francs.
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