Hiller has reported on financial topics and banks as a journalist for more than 25 years and has worked for the Frankfurt Allgemeine Zeitung (FAZ) for the past 14 years. "We are delighted that in Christian Hiller we have gained a partner who is well connected in the financial world in Germany", said Markus Baumgartner, founding partner of B-Public, in a statement. The Zurich-based communications agency already has a representative office in French-speaking Switzerland. "With these locations and our good local network, we can offer our clients real added value," says Baumgartner.

B-Public was founded in 2012 and has since made a name for itself in the financial sector, particularly with its integrated approach to communication. "We support our clients in both traditional public relations and online communication," explains Baumgartner. B-Public also offers comprehensive services in the field of IT solutions & advisory. The agency is managed by the four partners: In addition to Markus Baumgartner, these are Thomas Egger, Daniel Jazbec and Christian Hiller von Gaertringen.

B-Public offers a complete range of services for banks, fund companies and asset management companies and covers the entire German-speaking region and French-speaking Switzerland. "Our team continues to expand and will grow to a total of ten people this year. We are strengthening our team in a targeted manner to ensure quality, expertise and accessibility to meet growing customer demands," says agency founder Baumgartner.

With Katharina Burckhardt, the agency has gained an experienced project manager with many years of professional experience in the communications industry, according to the press release. The all-rounder has experience in planning, organizing and managing projects. She worked for several years as an assistant in an advertising agency, acted as the right-hand woman to the editor-in-chief of Cash, was involved in setting up the online financial portal Moneycab.com in the role of management support and managed her own projects at a Zurich-based financial PR agency. Since 2012, she has been self-employed in the area of administration and organization. Katharina Burckhardt has completed further training in business management. She joined b-public on September 1, 2015.

According to the press release, the expansion of staff and strengthening of the back office is part of a growth strategy. Founded in 2012, the agency has already expanded its partnerships after just three years and extended its network abroad in the financial centers of Germany and Austria. B-Public offers a seamless service package for domestic and foreign banks, fund companies and asset management companies, covering the entire German-speaking region. "Our team continues to expand and will grow to a total of ten people this year. We are strengthening our team in a targeted manner to ensure quality, expertise and accessibility to meet growing customer demands," explains agency founder Markus Baumgartner. He is joined by marketing specialist Thomas Egger and IT specialist Daniel Jazbec as equal partners.

The 53-year-old Jérôme Sicard (pictured left) worked for many years as a journalist and magazine editor for the Hachette Group as well as L'Equipe and Canal+ in Paris. According to the press release, he has extensive experience in financial communications. Over the past few years, he has offered his clients a full range of services in this field, from PR campaigns to creative brand designs. Jérôme Sicard holds an MBA from the London Business School.

"We are happy to have a direct local base in French-speaking Switzerland. We have already worked closely and successfully with Jérôme Sicard in recent years and are now looking forward to the strategic expansion with the b-public office in Geneva," explains agency founder Markus Baumgartner. In addition to the two locations in Switzerland, the head office in Baar ZG and the head office in Zurich, the agency now has two further offices in Geneva and Munich, which are important markets for financial communications.

This growth gives the agency additional potential for providing comprehensive support to its clients in Switzerland. It offers a complete service package for domestic and foreign fund companies, asset managers and banks. Markus Baumgartner: "We always go beyond the traditional PR approach in order to achieve our clients' goals. We know both the world of the media and the asset management industry from our own previous activities." In addition to founder Markus Baumgartner, who has more than 30 years of experience in the financial sector and in business communications, b-public also includes marketing specialist Thomas Egger and IT specialist Daniel Jazbec as equal partners.

At the same time as the expansion in Geneva, B-Republic also launched the website B-republic.ch was launched. It presents itself with a modern design, generous images and a clear structure.
 

Madeleine Stäubli-Roduner was most recently Head of the Management Department at Handelszeitung. The historian and German studies graduate worked in the media industry for 25 years, primarily as a business journalist. At Handelszeitung, the 49-year-old was responsible for leadership, communications, diversity, marketing and advertising. She was responsible for the advertising supplement "Effie" on several occasions. She cultivated versatile contacts with management consultants, leadership and personnel experts and advertising professionals. Previously, she worked for several years as business editor at the Zürcher Oberländer.

With this addition, B-Public has additional potential in the comprehensive support of its clients, according to a statement. It offers a seamless service package for domestic and foreign fund companies and banks, covering the entire German-speaking region. "In-depth expertise at the product level and a high level of understanding of investor needs allow us to design and implement creative and efficient approaches to communications," explains agency founder Markus Baumgartner. This also includes customized tools for the creation of fund factsheets, reporting and innovative web solutions. In addition to founder Markus Baumgartner, who has more than 30 years of experience in the financial sector and in business communication, marketing specialist Thomas Egger and business IT specialist Daniel Jazbec are working as equal partners.

The 39-year-old Thomas Egger was Head of Communications & Marketing at BAM with responsibility for Switzerland, Germany and Austria, among others. He previously worked for Julius Bär, Centrum Bank and St. Galler Kantonalbank, as detailed in a press release. Daniel Jazbec, 34, was a member of BAM's Executive Board with responsibility for Operations and parts of IT. Prior to that, he worked for SIA Funs and Centrum Bank. Daniel Jazbec studied business informatics at the University of Liechtenstein and holds a federal diploma as a financial analyst and asset manager (CIIA).

As an all-in-one partner and solutions provider in the field of marketing and communication, B-Public offers a complete service package for domestic and foreign fund companies, asset managers and banks. "In-depth specialist knowledge at product level and a deep understanding of investor needs allow us to design and implement creative and efficient communication approaches," explains Thomas Egger. This also includes customized tools for the creation of fund factsheets, reports and web solutions.

Markus Baumgartner founded the agency at the beginning of 2012 and has already acquired over 20 clients in a short space of time. These are mainly from the financial sector. He previously headed the Financial & Investor Relations division at Richterich & Partner as a member of the management team and was a partner at Communicators and Contract Media. Markus Baumgartner has more than 30 years of experience in the financial sector and in business communications.