ECPAT launches an awareness campaign against sexualized violence online. Every year, the BKA registers tens of thousands of cases - many of which remain undetected. Children and young people are particularly affected, as almost 60 percent regularly surf alone. Cybergrooming, sextortion and the sending of dickpics are among the biggest risks for young users. Many of them are not even aware that such incidents are punishable by law. The campaign was created together with young people to provide authentic answers to the most important questions: How can I recognize criminal offences? Where can I get help? Concise content appears on TikTok, Instagram and a dedicated landing page. Parents also benefit from targeted online courses in the ECPAT Academy. This will be accompanied by a parliamentary breakfast and a symposium in Berlin to drive forward political solutions. The demands are clear: platforms should be designed to be age-appropriate and safe, with stricter contact rules, mandatory prevention and rapid disclosure to authorities. ECPAT rejects a general ban on use - because risks do not simply disappear with age. The interaction between politics, society and technology remains crucial. This is the only way to create a digital space that truly protects children.
Contact person at Ecpat: Anna Finke (Head of Communications), Tim Schmitt (Marketing), Paul Neumann (Social Media Manager). Responsible at Kreativagentur: Lara Merten (Co-CEO), Jana Braun (Creative Direction), Lea Fritz (Consulting), Jonas Vogel (Concept/Text), Tamara Greve (Art Direction), Felix Huebner (Graphic Design), Roman Droste (Video/Photo/Content Creation).
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There is little information and many unanswered questions on the subject of atopic dermatitis. With the campaign approach "Good question!" and three different subjects in static and moving image form, Andfrank formed the foundation of the campaign and posed questions that are actually burning under the nails of those affected.
In order to provide answers, the agency has teamed up with the skin experts from Derma2go to use a website funnel that offers online consultations. This allows those affected to receive well-founded answers directly from experts and have their skin problems assessed.
"The campaign works because we work with authentic questions. Thanks to this authenticity, the campaign can also be easily expanded to include new subjects, as these are generated from the questions asked by those affected," explains Christian Greis, dermatology specialist.
In line with the motto "together we are stronger", it was very important for the agency to acquire partners and sponsors in order to ensure a sustainable and effective advertising impact for the campaign.
Andfrank was responsible from the initial strategy planning to the delivery of all advertising material. Starting with the concept, through campaign management and the creation of the creative, to media planning and playout. The campaign is strategically broadcast in two waves, for which a sophisticated media plan was developed for classic print channels, digital platforms and social media.
Responsible at Andfrank: Monika Wiedemeijer (overall responsibility), Ramon Alder (creative director), Florian Bieniek, (consulting and media), Vivian Darges, Katharina Eugster (junior art director), Stefan Krapf (web development). Responsible at Derma2go: Dr. med. Christian Greis (Dermatology Specialist), Dominik Haller (Managing Director), Berit Klüwer (Senior Business Development Manager). Production of advertising material: Andfrank.
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knows.com is the Swiss community marketplace for services of all kinds. From a reins helper to a programmer to a hip-hop dance group - this is where demand meets supply and supply meets demand. More than 12,000 active users already know this.
To make even more people aware of the platform, the creative agency Mona und Mateo has designed a loud awareness campaign. The maximally reduced motifs call on viewers to sign up on posters, programmatic display ads and social media. The campaign has been running since April 11 in the greater Zurich area.
Responsible at KnowS: Ramin Schams. Responsible for concept and implementation: Mona and Mateo.
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With the loop route, Pink Ribbon Switzerland wants to remind the population how important regular exercise is. No matter what kind of sport and no matter how many kilometers are covered - everyone can participate in the Pink Ribbon loop route and set a sign of solidarity. This year, the project is supported by Pink Ribbon ambassadors such as Christa Rigozzi, Eliane Müller, Caroline Chevin, Jesse Ritch, Franco Marvulli and various others.
More than one hundred stage proposals
The loop route offers over one hundred suggested stages that can be completed on foot, by bicycle or rollerblades. Each individual is thus given the opportunity to make a contribution in their own personal context for even more awareness of the topic of breast cancer and to do something for their own preventive health care. On the website, the kilometers covered are added up at the same time and a pink ribbon symbolically fills up.
The action planning tool
Various search functions, display of tours with interactive elevation profile, printout of tour information as a PDF file, download of GPX files, mobile-optimized display - these are just some of the features that the website offers the user. Extensive comment functions for a dialogue-oriented presentation let the website grow into an active community platform. The loop route is part of the largest European outdoor platform "Outdooractive". Those who would like to get a picture for themselves will find here more information.
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