The Silverspot AG production team was out and about at the trade fair throughout Wednesday to capture interviews, vehicles and impressions. The contributions were edited, set to music and made available for approval that same evening in the press room at Messe Zürich.
The very next day, the first programs were broadcast on TeleZüri. A special highlight: musician Stress was on site and gave the interview for Nissan, which attracted additional attention and impressively complemented Astara's trade fair appearance.
The finished Car News programs can now be seen on TeleZüri, the Astara Switzerland channels and on the Car News YouTube channel. With this production, Silverspot AG once again demonstrates how efficiently and professionally high-quality media content can be produced directly on location - quickly, creatively and with a clear focus on quality.
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