More modern, more stringent, more accessible. This is the new brand identity of the Swiss Employers' Association, which was launched today. The voice of employers is thus sending a clear signal with a view to the future - with the aim of continuing to play an active, constructive and effective role in shaping Swiss politics.
The appearance of the Swiss Employers' Association has been fundamentally modernized in recent months. The new brand "Die Arbeitgeber / Les Employeurs / Gli Imprenditori" (The Employers / Gli Imprenditori) restores the stringency to the association's visual image that had been increasingly lost after almost three decades without a complete overhaul.
In addition to a new logo, the modernized appearance includes a new color palette and adapted imagery - all elements that are strongly based on the original brand identity and eliminate identified weaknesses to make the brand more modern, accessible and concise. A modern brand identity in combination with the corresponding content offers even better opportunities to communicate the association's values and attitudes in a contemporary and memorable way.
A strong brand is a decisive factor in creating trust and laying a solid foundation for long-term success. With a new, uniform brand identity, the employers' association is sending out a clear signal of its future orientation and its desire to continue to play an active and constructive role in shaping Swiss politics. In favor of a liberal business location, for optimal framework conditions for employers in Switzerland and for the realization of a liberal and social market economy.
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