Alnatura Archives - m&k https://www.markt-kom.com/en/tag/alnatura/ The creative side of the economy Thu, July 7, 2022 7:38:14 PM +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://www.markt-kom.com/wp-content/uploads/2024/07/favicon-150x150.png Alnatura Archives - m&k https://www.markt-kom.com/en/tag/alnatura/ 32 32 TrueStory zeigt die Sortimentsbreite von Alnatura https://www.markt-kom.com/en/kreativity/kampagnen/truestory-zeigt-die-sortimentsbreite-von-alnatura/ Tue, Jun 29, 2021 2:17:04 PM +0000 https://www.markt-kom.com/?p=150719

In the spots, various protagonists discover with amazement the many organic offerings from Alnatura and other organic labels. From a point-of-view perspective, they are accompanied through the shelves of Alnatura. At the same time, they interact with their friends, family or work colleagues via cell phone and other common means of communication such as voice messages, chat and video call. After all, they also want to benefit from Alnatura's wide range of products, although they have their own needs for organic products. The three videos will be played on Alnatura's social media platforms as well as on a Landing page.

Responsible at Alnatura: Sven Guggenheim (overall responsibility), Anja Brühlmann (project management). Responsible at TrueStory: Norbert Rieger, Marco Egger (project management), Elie Kerbage (text). Production: Luca Steiner, Marco Egger.

]]> TrueStory und Alnatura: Mein Bio für jeden Tag https://www.markt-kom.com/en/kreativity/kampagnen/truestory-und-alnatura-mein-bio-fur-jeden-tag/ Tue, 18 Aug 2020 12:18:48 +0000 https://www.markt-kom.com/?p=123298 Sara-alnatura_jpg

The protagonists of the three video spots - Sara, Max and Moni - discover Alnatura's countless organic offerings. In the process, their paths cross again and again, even though they all have different shopping needs. The three stories tell of these individual needs and show that they can all be met in the Alnatura organic supermarket. True to the motto: My organic for every day.

In general, the demand for organic products is steadily increasing in Switzerland. If you want to buy them, you can now find a good range in more and more supermarkets. Nevertheless, many Swiss people still do not know that there is an organic supermarket with 5,000 products from well-known organic brands.

 

Responsible at Alnatura: Sven Guggenheim (overall responsibility); Anja Brühlmann (project management). Responsible at TrueStory: Michel Bognar (project management); Norbert Rieger (CD); Elie Kerbage (text); Luca Steiner (production).

]]>