Aligro Archives - m&k https://www.markt-kom.com/en/tag/aligro/ The creative side of the economy Mon, 10 Mar 2025 14:48:15 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://www.markt-kom.com/wp-content/uploads/2024/07/favicon-150x150.png Aligro Archives - m&k https://www.markt-kom.com/en/tag/aligro/ 32 32 Numéro10 kreiert Imagekampagne für Aligro https://www.markt-kom.com/en/kreativity/kampagnen/numero10-kreiert-imagekampagne-fuer-aligro/ Mon, 10 Mar 2025 13:21:32 +0000 https://www.markt-kom.com/?p=231627

The principle of anticipation is at the heart of the creative concept. Aligro customers are shown already feeling the atmosphere of their planned event while shopping and expressing this with matching accessories and behavior. The imagery is intended to convey lightness and a sense of community.

The campaign is played out via OOH, DOOH and social media. In general, a strong online presence is being used. The first wave with a focus on brunch started at the beginning of March, with three more to follow over the course of the year.

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