Akomag Corporate Communications has a new managing director: Reto Sidler, 44, from Lucerne, will join the owners in leading the Central Switzerland communications agency into the future. The agency had changed hands in June 2022: The founders Ronald and Barbara Joho-Schumacher sold the company, which was founded in 1988, to Daniel Piazza and to Projektfabrik, represented by Raymond Studer. The reorientation is now also being carried out in the operational management.
Expansion of the consulting business
In addition to operational management, Sidler will be primarily responsible for establishing and expanding the communications consulting business. Board members Daniel Piazza and Raymond Studer are available as strategic advisors. Furthermore, Akomag is to publish and further develop the Central Swiss business magazine ROI (together with the Luzerner Zeitung / CH Media) as well as the business portal ROI-online.ch. For this purpose, the company relies on two additional powerful employees as well as on a network of experienced freelance copywriters.
Sidler began his career at Farner Consulting and was subsequently Head of Corporate Communications at the technology company Swisslog Holding. For the past six and a half years, he was Head of Communications and Marketing for the Greater Zurich Area.
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Akomag Corporate Communications, based in Stans and Lucerne, was founded in June 1988 by Ronald and Barbara Joho-Schumacher. The agency specializes in advising companies and institutions in the areas of public relations, public affairs, media relations and strategic communications consulting in general.
In the course of its 34 years of operation, Akomag positioned itself in close partnership with the Lucerne Newspaper also as producer of the Central Switzerland business magazine ROI. The magazine and its special editions have been published since 2004 as a supplement to the Lucerne Newspaper and its regional editions in Obwalden, Nidwalden, Uri, Schwyz and Zug. Since 2009, the Central Switzerland business portal has also been ROI Online with its weekly newsletter on the web.
Successful succession planning
"Over the past 34 years, we have had the privilege of managing interesting regional and national mandates, including in the areas of real estate development, energy, healthcare and the financial sector. With the largest business event in Central Switzerland, the 'Perspectives for Central Switzerland as a Business Location', Akomag has set the tone in the event sector. The ROI-publications, in turn, are a strong pillar in the agency's diversification concept," Ronald Joho-Schumacher sums up. Now, he says, they have found two highly qualified successors in Daniel Piazza, Lucerne cantonal councilor and Dynamics Group partner, and Raymond Studer, who represents the company's project factory. "They will shape the future of the ROI-publications and provide new impetus," says Joho-Schumacher, who will be on hand to advise the new owners.
Three ROI-expenditures planned for 2022
The new owners have made a number of changes to the ROI-publications has a clear agenda: June 24 sees the publication of the ROI Special on the subject of "Shortage of skilled workers and its challenges", and on September 16 another special issue will be devoted to "Environment, energy and mobility". The ROI-main issue will be published on November 16. "The high acceptance of the ROI-We are convinced by the popularity of our publications in Central Switzerland's business community. There's a lot that can be developed here," say Raymond Studer and Daniel Piazza, who are also pleased with the valuable partnership with the Lucerne Newspaper emphasize
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