On March 31, 2026, Michael Kamm will end his tenure at Agence Trio after 25 years. This change marks the end of an important chapter for the Lausanne-based agency, which was founded in 1931 and is the oldest still active communications agency in Switzerland.
Strengthened positioning in a changing industry
Michael Kamm joined the agency as an employee in 2001, gradually took over the management and finally took over completely in 2005. Under his leadership, the company strengthened its position as an integrated communications agency in French-speaking Switzerland and accompanied the development of the industry towards digitalization, while at the same time expanding its strategic and creative activities for brands and institutions in Switzerland.
During these years, the agency consolidated its presence on the French-speaking Swiss and national market and won several awards in various industry competitions. Michael Kamm contributed to shaping the identity of Agence Trio, whose octopus has become a symbol of a collaborative and multidisciplinary approach to communication.
Committed to the industry
In addition to his entrepreneurial activities, Michael Kamm was actively involved in the profession. Among other things, he was involved in the industry's umbrella organizations, represented the interests of the communications and marketing industry in the media and was a member of competition juries on several occasions. In 2018, he was named "Publicitaire de l'année" at the Nuit de la Communication for his commitment to the Swiss communications industry and the world of agencies.
New perspectives through a European network
Since 2024, Agence Trio has been part of the European network MYTY Group, a strategic development that opens up new development prospects for the Lausanne-based agency. "Continuing the legacy and developing Agence Trio has been an extraordinary entrepreneurial and human adventure. I am proud of the path we have traveled together with our teams, our clients and our partners," explains Michael Kamm.
The agency, which is now managed by Laura Jenny and Maxime Chabloz, both partners of the MYTY Group and members of the management team since 2025, announces that it will continue its development based on its many years of experience and the synergies of its European network. This marks the beginning of a new stage for Agence Trio, but one that seamlessly continues its almost century-old tradition.
More information: https://www.agencetrio.ch
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The Directorate General for Post-Compulsory Education (DGEP) of the canton of Vaud is launching an ambitious campaign to promote vocational training in 2026. Under the title "C'est aussi ça, l'apprentissage" (Apprenticeship is like that too), the aim is to make apprenticeships more attractive to young people at the end of their compulsory education and their parents. Implementation is in the hands of Agence Trio, which has been working on the project since summer 2025.
Creativity meets professional development
The campaign is based on a clear concept: it shows trainees in real but unexpected professional situations, highlighting the concrete, stimulating and fulfilling dimension of the professional career. This creative decision is the result of a survey conducted for the DGEP, which revealed that enjoyment is one of the decisive criteria when choosing a post-compulsory education.
Multichannel strategy for maximum reach
The campaign is designed as an integrated system and is played out across several channels: Three main subjects and advertising videos ensure a presence in public spaces (OOH), on public transport and in cinemas. Video clips highlighting the everyday lives of trainees will be used on social networks. In addition, the platform monapprentissage.ch digitally activated to provide important information about careers and vocational training opportunities.
Through the combination of OOH/DOOH, social media and web, the campaign combines impact, attention and conversion with the aim of improving the perception of teaching and increasing its attractiveness.
Meaningful collaboration with a social impact
For Agence Trio, the collaboration with the DGEP is in line with its own approach of developing campaigns that combine creative requirements, dissemination strategies and social impact. Catherine Fleury Ruckli, Head of Communications at the DGEP, is satisfied: "This campaign is part of a comprehensive action plan to raise the profile of vocational training in the canton of Vaud. Agence Trio has convinced us with a comprehensive project that appeals to young people. We look forward to continuing this active and fruitful collaboration throughout 2026!"
The campaign will be publicized in the canton of Vaud with posters, digital formats and a web platform. Over the course of 2026, further content will be created to continuously bring the campaign to life.
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Agence Trio in French-speaking Switzerland is reorganizing its operational management: Laura Jenny and Maxime Chabloz will become Managing Partners and take over the management of day-to-day operations. At the same time, both are joining the European agency group Myty, which Trio has been a part of since last year, as partners. The current CEO Michael Kamm will remain with the agency in a strategic role, as detailed in a press release.
With this move, the agency, which was founded in 1931, aims to strengthen its position within the Group and make more targeted use of synergies. Chabloz describes the change of role as a broadening of perspective: "We are taking part in the strategic exchange with the group, as well as with all sister agencies, which gives our work a new perspective: more international, with a broader vision of trends and a better connection to the world of agencies."
According to the press release, the internal realignment is intended to strengthen the agency's agility and contribute to the further development of its services. The aim is to accelerate growth and further develop the offering for customers.
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In 2023, Agence Trio was commissioned to develop an exhibition about Lausanne station and the Léman 2030 project for SBB. The mandate included the creation and realization of an interactive space dedicated to the various people interested in the future of rail transport in Lausanne and the rest of French-speaking Switzerland. The exhibition aims to immerse visitors in the mobility of tomorrow's railroads. Trio collaborated with Miss Camping for the realization.
The various stages of work that make up the "Léman 2030" program are of key importance for mobility in the region. To make the complexity of these projects and the associated challenges tangible for the population, they should be presented in the exhibition in an easily accessible way.
Visitors encounter a series of stops that allow them to travel into the future of mobility and immerse themselves in the various stages and aspects of the renewal of the rail network. There are interactive elements such as buzzers, models and screens at each stop.
Lausanne station plays a special role as one of the cornerstones of "Léman 2030". The future station is presented as a living space that has a lot to offer - beyond the mobility hub.
The exhibition is located on the 4th floor of Place de la Gare 1 with a view of Lausanne station and follows a sustainable logic by designing the material to be movable and renewable. It is open every first Wednesday from 5pm to 7pm and every third Saturday of the month from 10am to 12pm. Private visits can also be arranged. be booked.
The bilingual full-service communications agency "Agence Trio" combines a wide range of expertise in the areas of consulting, creation and realization in its team. The agency, which has been operating since 1931, can boast many national and international successes - the agency's major clients include Ikea, Ovomaltine and Omega Speedmaster. The agency currently looks after brands such as Migros, Kägi, SBB, Swiss Wine and PubliBike.
By adding Agence Trio to the agency network, Myty is strengthening its portfolio of specialized agencies and facilitating "close cooperation with the Swiss-German Myty agencies", according to a press release. The development of a network in French-speaking Switzerland is an important step, as the French-speaking region is a "special market with great potential for customized communication activities".
Trio CEO Michael Kamm sees many opportunities in the partnership with Myty: "Thanks to Myty, we can offer our customers deeper and broader expertise. At the same time, we see our many years of expertise in French-speaking Switzerland as adding value to the Group and are delighted to share this knowledge." The cooperation will enable the agency to take further steps towards growth and expanding its expertise, while at the same time maintaining its identity, culture and operational independence.
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With this format, the agency aims to address communication trends in the current fast-moving and dynamic times. In a newly launched video format "Parole du Poulpe", or "Word of the Octopus", an invited guest provides insights into a specific topic. One of the agency's aims is to highlight the expertise of its employees. The new format is deliberately kept short, specific and collegial.
Media in the spotlight in the first issue
For the first issue, Trio CEO Michael Kamm and Account Director Maxime Chabloz reveal which media the Swiss prefer. They also explain why teletext is still used, how far social networks lag behind television and which TikTok content appeals to older age groups. The episodes are published on the agency's YouTube channel.
To ensure that the other side of the Röstigraben can also access the mainly French-language format, the content is translated into German using artificial intelligence and subtitled in various languages. To create a certain balance, one of the next episodes will also be filmed in German and subtitled in French.
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The Swiss Employers' Association Economiesuisse, the Swiss Farmers' Association and the Swiss Trade Association wanted to leave nothing to chance for the 2023 federal elections. Switzerland's major business associations joined forces under the specially created banner "Perspective Switzerland" to run a joint national communication campaign in support of the Swiss economy and agriculture. Following a call for tenders in 2022, three agencies were selected in a pitch to run the campaign at national level: Mediapolis for its contribution to political communication, Ammarkt to manage German-speaking Switzerland and finally Agence Trio to manage French-speaking Switzerland.
Cultural checks are unavoidable
A political campaign aims to spread powerful messages that are able to convince the public. When a political campaign is conducted at a national level in Switzerland, the slogans must sound equally good in all language regions. This is where Agence Trio was able to use its Cultural Check expertise to adapt and select the priority messages by region so that they would still have the same impact after their conversion to French. The agency worked on various messages that were used in different measures. These included posters, DOOH, press ads, flyers, web banners, content for social networks and other traditional campaign materials such as stickers, tarpaulins, flags et cetera.
Connecting coordination
Agence Trio also ensured that the campaign was heard throughout French-speaking Switzerland by bringing together the organizations supporting the Perspektive Schweiz movement through coordination work. By providing information on the development of the campaign in other regions and forwarding messages and campaign material, the agency enabled supporters to communicate and broadcast the campaign in their respective organizational or association circles. An amplification effect to pick up the supporters in their comfort zone.
Satisfactory balance sheet
Perspective Switzerland was able to draw a positive balance: The general voter turnout in Switzerland has increased compared to four years ago. In particular, the goal of strengthening the pro-business and pro-agriculture camp was achieved. The suggestions and the Perspective Switzerland campaign were well received by many candidates who passionately followed the colors of Perspective Switzerland and the vision "For a secure and stable Switzerland". Many of them received broad popular support for their participation and were thus elected or re-elected.
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The agency with the Kraken logo has been supporting Swiss Casinos for over three years. At the end of 2023, Swiss Casinos approached Agence Trio for a brand campaign for its online gambling platform in French-speaking Switzerland. The aim is to get more people from French-speaking Switzerland interested in gambling using a variety of formats. From the complete decoration of a streetcar in Geneva to (D)OOH and digital spots to a mega poster in the central Lausanne district of Flon, the campaign has taken various forms.
The casino in your pocket
The agency from Western Switzerland has implemented the idea of Swiss Casinos in various formats, always focusing on the ideal image of the online casino. Players have the opportunity to play a few rounds of roulette or spins, no matter where and at what time - thanks to smartphones. Situations such as traveling on public transport or waiting in the office can become exciting moments. The subjects depict scenes from everyday life in which one spin on a slot machine can change everything. Anyone who decides to take out their smartphone and play in such a situation has the chance to hit the jackpot. Chips shoot out of the screen and soon flood the entire room.
The campaign has been online and on OOH since the beginning of November.
The vocational training campaign Vocational EducationPlus.ch of the State Secretariat for Education, Research and Innovation SERI is getting a new look. In addition to the revamped campaign website, numerous social media measures, and the motif generator, which young people, parents, and training companies can use to contribute to the campaign, the message "On the career path to the goal" will be disseminated via a commercial on TV, in cinemas, and online. In it, Ali Oskan tells the true story of his daughter Elif Oskan, who - despite initial reservations on the part of her father - decided to become an apprentice cook. Today, she successfully runs her own restaurant - Gül Restoran in Zurich.
Focus on the role of parents
The campaign raises parents' awareness of the strengths of vocational education and training and shows that young people who complete a basic vocational education and training program have the best prospects for a successful career.
The focus on the role of parents in the career choice process is no coincidence. The concept builds on the research findings of educationalist Margrit Stamm. "Parents often tell their offspring what they should do. In such cases, children then have inhibitions about discovering, expressing and pursuing their own interests," explains campaign testimonial Margrit Stamm in the BerufsbildungPlus.ch blog.
Cooperation of three Myty agencies
CRK, Hutter Consult and The House - the three Swiss agencies of the Myty Group - teamed up for the campaign. As the winner of the pitch for the overall media mandate, The House, together with the social media experts from Hutter Consult, designed and implemented the campaign in the paid area. CRK was the strategic, creative and communicative project lead. The French-speaking Swiss agency Trio, which was responsible for the conceptual and content-related adaptation of the campaign in French-speaking Switzerland, was also involved from the very beginning.
Responsible at SERI: Gerda Lüthi (project manager for vocational training policy), Tiziana Fantini (project manager for communications). Responsible at CRK: Marie-Joëlle Eschmann (Consulting, Project Management), Miro Poffa (Consulting, Deputy Project Management), Filip Wolfensberger (Creative Director), Stefan Batzli (Project Management, Strategy), Jeanine Häfliger, Dilan Maden (Consulting), Manuel Reisinger (Consulting, Content), Andrea Schmid, Danilo Lo Pumo (Social Media), Jessica Gomilsek, Max Eschler, Serife Günyar (Creation, Multimedia Production). Responsible at The House: Stephan Suter (Concept, Director Media), Luzian Storrer (Senior Media Consultant / Analytics), Dimitri Kistler (Media Consultant), Wandgü de Silva (Senior Media Consultant), Nikolina Caleta (Senior Media Consultant), Verena Carusone (Senior Media Consultant). Responsible at Hutter Consult: Thomas Besmer (Consulting, Conception), Lena Eberhardt (Conception, Consulting, Social Advertising),Helena Mühlburger (Conception, Consulting, Social Advertising). Responsible at Agence Trio (partner agency Romandie): Michael Kamm (CEO, creation), Loris Colantuono (copywriting), Thomas Mosig (consulting, project management). Responsible for Zweihund (film production): Niels Vije (producer), Jonas Meier (director), Simon Bitterli (camera), Gabi Morales (set design), Daniela Glarner (styling), Nora-Li Hess (hair & make-up), Jonas Meier, Mike Raths (editing), Som Sommer (color grading),Mile Raths (visual effects), Christoph Benz / Jingle Jungle (sound design).
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By investing in "FinTok", Raiffeisen and Agence Trio want to attract the attention of young people on the playful platform TikTok, which is familiar to them. This is how EnjoyMediaa new medium with videos about definitions, advice, and the decoding of current topics, all related to the world of finance. At the same time, young employees of Raiffeisen, but also influencers with a high profile on TikTok, serve as mouthpieces.
Enjoy by Raiffeisen" capsule collection
The creation of a capsule collection consisting of a tote bag, a bob and a T-shirt branded "Enjoy by Raiffeisen" is the second strategic communication action to target a young audience interested in clothing trends.
The capsule collection was created together with two well-known Gen Z influencers - Leo Monferini and Liana Arnelas. To meet the ecological and ethical concerns of the young generation, the collection is certified organic and sustainable. These accessories and clothing are available to anyone who opens a youth account with Raiffeisen.
An influencing mix for greater visibility
Raiffeisen's 2022 youth campaign was accompanied by influencing activities to increase the visibility of the collection and the medium. The mobilized Influencer:innen are active not only on TikTok, but also on YouTube and Twitch.
Newly designed presence at events
After two years of pandemic without events, Raiffeisen is to meet the young generation at booths at various events in which Raiffeisen participates. For this purpose, a playful concept, where games and creativity meet in different modules, was developed and integrated into different booth sizes. With "Espace Quiz", a room is set up where people can play with different participants to answer the most absurd questions. With "Espace Creation", a space is developed where T-shirts can be created and printed with personalized designs. In addition, there are traditional photobooths where the boys can take pictures of themselves and print the photos.
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Parents have wishful thinking about what their children should become one day. A respected doctor, a successful lawyer, a famous astronaut or quite simply and much more importantly: "whatever the child wants, the main thing is happiness". Millions of neglected children worldwide do not have this choice. Nevertheless, there is undreamed-of potential in them that wants to be released. SOS Children's Villages Switzerland fights this neglect and wants to give children the opportunity to dream big and make it happen.
The key visuals of the current campaign feature motifs from Nepal, Ethiopia, Niger and Nicaragua - four of SOS Children's Villages Switzerland's five focus countries. "Too many children in the world are neglected. In the wake of the Corona pandemic, the problem has come to a head worldwide. With real life stories, we show how our donors can help concretely through crowdfunding. With this novelty, it is also possible for private donors to use their donation specifically for larger projects and programs," says Silvia Beyeler, Head of Marketing SOS Children's Villages Switzerland.
The cause of neglect is often the poverty of parents. In order for children to realize their dreams for the future, they need financial help. Donations make school visits and targeted support possible. "With this campaign, we are making it tangible that there are ways out of poverty and that donors have it in their hands to give children a chance," is how Dominique Rutishauser from Agentur am Flughafen describes the campaign's approach.
The campaign is played out cross-medially in the company's own media - SOS Zoom, newsletter, social media, website and mailings - as well as via paid media such as advertisements in print and digital media, public reports and YouTube ads. A landing page was also created for the campaign, where donations can be made using the crowdfunding approach. "With the approach that individual donors can directly co-finance larger plans and projects, we want to involve them more. They can choose from various projects that prevent or combat neglect," explains Thomas Roth of Marketing Monkeys, who is responsible for the overall project management as well as the digital campaign.
With this campaign, SOS Children's Villages also wants to reach out to donors in the French-speaking part of Switzerland. "The mailings, advertisements and public reports were not only translated into French, but adapted to the needs and motifs of the French-speaking Swiss. In this way, we are making SOS Children's Villages better known in this region as well," explains Maxime Chabloz of Agence Trio.
Responsible at SOS Children's Villages Switzerland: Silvia Beyeler (Head of Marketing and Communications), David Becker (Content, Website). Responsible at agency at the airport: Dominique Rutishauser (Creative Direction), Miriam Egli (Account Director). Responsible at Agence Trio: Maxime Chabloz (Account Manager). Responsible at Marketing Monkeys: Thomas Roth (overall concept, digital), Alain Habegger (software development crowdfunding platform).
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In August 2020, the LSA launched its first podcast, LSA Lunch Time, in Swiss German (Werbewoche.ch reported). Now that the LSA has opened an office in French-speaking Switzerland in the spring of 2021, which is intended above all to help increase the association's visibility in the region and attract new members from French-speaking Switzerland, it was natural for the podcast series to visit French-speaking Switzerland as well.
In a half-hour conversation, two industry experts discuss what moves the world of communications and give an insight into their daily work. Listeners learn what drives agency heads, new talent and other exciting guests.
Experienced French Swiss duo
Are the constant growth of the industry and the geographical changes in the market blurring the differences between the German- and French-speaking regions? Can we still speak of a "Rösti divide" in a changing market?
For the first LSA Lunchtime Podcast in French-speaking Switzerland, Agence Trio CEO Michael Kamm and Chris Fluckiger, CEO of Mediatonic, sought to answer these questions by bringing their years of experience and expertise to bear.
In this interview, they talk about the various challenges that agencies in French-speaking Switzerland face on the national market, the need for a close relationship with the German-speaking market and the know-how of a region that plays an important role on the national market.
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