The "Foundation for Perceptually Impaired People in Graubünden" becomes the "Autism Foundation Graubünden". The previous name was too long and no longer appropriate.
Together, the foundation and the Adicto agency have developed a new name - and a new visual implementation to go with it. Through its isometric representation, it is intended on the one hand to represent the perspective that the foundation creates through new living space for those affected and their relatives, and on the other hand to represent the change in perspective that is necessary when dealing with severely impaired people. The diverse and sometimes surreal or geometrically impossible views illustrate that a perception as many of us know it and seems normal is not guaranteed for a person with autism spectrum disorder.
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This app is now available worldwide for iOS and Android. The Ingenium app and community enables talents from all areas of the fashion business to create their own portfolio and get in touch with others. "The focus is solely on fashion," says Valentin Lieu, owner of Ingenium Agency and operator of the app. "That's also what you feel on every screen of the app. Ingenium is all about motivation and support for fashion professionals. The design of the app has style, but is understated enough to draw attention to the essentials - the portfolios."
However, the app is also designed to help up-and-coming talent showcase their work, get discovered and ultimately land a job or commission in the fashion industry. To achieve this goal, Ingenium goes far beyond offering an online fashion portfolio. Users can like and follow people, brands or designs, or send comments directly to the profile owner. It encourages users to discover talent, seek inspiration, share ideas and collaborate.
"We know a lot of talents in the fashion business in Switzerland who are missing a platform where they can show who they are and what makes them so special," say Nicolás Durán and Christian Woelk, owners and designers of Adicto. "During the collaboration with Ingenium, easy communication within the app has always been the main goal. The result is a powerful mobile community that will hopefully ensure a lively exchange and many new connections."
The most important feature of the Ingenium app is an offline feature: it is designed to promote real conversations as a starting point for real-world collaboration between young talents and fashion professionals. An integrated search allows anyone to find specific talent, skills and experience in their immediate area or globally.
Ingenium is now available for iPhone, iPod touch and Android smartphones. An enhanced tablet version will also be available soon. There are also further plans to create a web app, customer and scout portals, sponsored competitions and other programs that put professionals and young talent in the spotlight.
Ingenium can be downloaded free of charge from the iTunes App Store and Google Play. It is also free to use and ad-free.
Less than a five-minute walk from the Gossau train station, in the residential and industrial area of the town, is a venerable brick building. Formerly the Happy mattress factory, the building has developed into a cultural and economic center. In addition to the Gossau Public Library, the new Raiffeisen Entrepreneur Center (RUZ) and various smaller businesses, the building also houses the Werk 1 restaurant.
The restaurant opened its doors in June 2014 and, in addition to the special ambience, offers modern Swiss cuisine, its own wine cellar and large, bright rooms for occasions and events. For this purpose, in addition to the daytime and dining restaurant, there is also a smokers' lounge, a large terrace, a seminar room with 25 seats and a hall for 250 people available on 1,200 square meters. Plant-1.ch
One brand
In consultation with the owner and in close cooperation with tenant Thomas Breitenmoser, Adicto pursued the intention of integrating the striking industrial building at Fabrikstrasse 7 into its urban surroundings as a brand image. Based on "Art Nouveau", a modernized typeface was developed for the restaurant's brand identity as well as for the building's signaling. This is also used in the corporate design of the restaurant. Anyone walking through the premises or leafing through the menus will come across Werk 1's distinctive brand font again and again.
A member of the Enjoyment Union
Werk 1 is a member of Genuss Union and is specifically committed to long-term quality assurance in the catering industry in eastern Switzerland. Genuss Union already operates a very well-known restaurant in the region, the "Henessenmühle" in Gossau. Genuss Union's range of services includes operational management, training and further education, coaching of young companies, quality management as well as marketing and communication activities. Here, too, Adicto was responsible for the complete brand launch - from name finding to brand strategy and positioning to design implementation.
The agency showed itself to be responsible for the complete recreation of the corporate design
responsible - from the revision of the brand to all print products. The brand image of the traditional Grand Hotel National in Lucerne is now shining in new splendor. Adicto, the agency for design and new media in St.Gallen, first took on the brand of the 5-star hotel and finally implemented the entire communication media for image, correspondence and guest information on the basis of the new corporate identity.
New overall picture after hotel takeover
The new, uniform appearance, which will characterize all activities of the Grand Hotel National AG in the future, has a pleasing background: After the expiration of the lease agreement, the AG took over the hotel operation again itself in the fall of 2013. "After the takeover, we wanted to continue our offer of hotel and résidence under a uniform image that shows our competence as well as the elegance, tradition and special flair of our hotel. We are very pleased with the result," says Nicole Winkler, General Manager of the Grand Hotel National.
Filigree down to the smallest detail
The refreshed brand features fine and closed ornamentation with curved shapes, the elements of which can now be reproduced in all media. This has enabled the consistent handling of the brand to be optimized through the multitude of formats and media used, and the color scheme to be reduced. In addition, the house was re-staged with current photographs. Adicto has been working for the Grand Hotel National since the agency was founded in 2012 and also designs, among other things, advertisements or, as most recently, the Christmas mailing.
The previous website focused on communicating the company's structure, with central elements such as expertise and range of products and services being communicated on a secondary basis, according to a statement. The new web presence designed by Adicto optimizes this communication and puts the offers and professional competence of PDS more clearly in the foreground. In order to make the very comprehensive range of information more easily accessible and to provide it with directly "tangible" contact persons, the website was completely rebuilt conceptually, graphically and technically. The result is an Internet presence that is intended to appeal emotionally and, with its clear structure and intuitive operation, allows quick access to the comprehensive range of services offered by PDS.
Below the main structure are the overall overviews of offerings, locations, employees, vacancies and events. These contents can be quickly narrowed down to a number relevant to the visitor using centrally positioned filter elements that recur in their logic - which ensures that the desired information can be found quickly. The large number of events on offer can be transferred directly to the user's own agenda. Ping Internet Agency took over the technical implementation.
Care has also been taken to ensure that the management of page content can be efficiently captured and edited. For this purpose, key information is maintained at central points and then linked to each other. This prevents errors and reduces effort.
Parallel to the relaunch of the website, a concept for the social media activities of PDS was developed in close cooperation between PDS and Adicto. The first phase was completed two weeks ago with a Facebook page introduced, the activities on Facebook and the website are already closely interlinked. In the future, areas of the website are to become an integral part of the Facebook presence.
Sümer Sertel,
Managing Partner of Capitora, Altstätten, has many years of international experience in the global industrial B2B environment. He studied business administration and economics, political science and international relations and began his professional career in the international steel industry. After holding several management positions in large corporations and medium-sized companies in the industrial environment, he founded the consulting and interim management company Capitora together with his business partner in 2011. He has received several international awards and is active as a career consultant and thesis supervisor in the promotion of young management talent.
Kurt Lehmann,
Founder and owner of L!M Lehmann Industriemarketing, Frauenfeld, began his professional career as a commercial apprentice in the advertising industry. He later completed a degree at a university of applied sciences and graduated as a qualified marketing manager in 1989. After 18 years as a member of the management of the sia Group, Kurt Lehmann now makes his knowledge and experience available to industrial customers, as well as customers making the transition from commercial to industrial operations.