Adelbodner's new product design is at the heart of the current campaign. The expressive portraits of the testimonials underline the campaign headline and are intended to create a high level of identification.

The campaign concept was developed by the Bern-based agency Studio Thom Pfister. The measures have been live since the beginning of May and consist of OOH and DOOH posters, animated and static display ads, ads on social media and illuminated displays for trade fairs and events. A look behind the scenes is provided by the making-of films, which are distributed via Adelbodner's own channels.

Responsible at Aqva Holding:  Lionel Hofstetter (CEO), Christian Biedert (Marketing Director). Responsible at Studio Thom Pfister: Thom Pfister (creative director, idea and concept), Roland Zenger (art director, print and digital), Daniel Hackiewicz (web development, senior designer), Sharon Moor (graphic designer, animations), Ursula Rytz (consulting, production and coordination), Marianne Schoch (consulting, media planning). Portrait photography and making-of films: Oli Hallberg, Priska Fuhrer, Jami-lyn Fehr. Hair and Make-Up: Anja Wiegmann. CGI products (static and animated): Oli Hallberg, Priska Fuhrer. Landscape photography: Oliver Dietschi.

The brand design and brand communication agency Studio Thom Pfister is awarded the contract for the image campaign for the Adelbodner mineral water brand.

"For the relaunch of the adelbodner brand, we wanted a campaign that combines our Swiss origins, our down-to-earth attitude and our unmistakable character with a touch of value. Studio Thom Pfister did a masterful job of uniting these components and bringing them to life with creative clarity," comments Lionel Hofstetter, CEO of the Aqva Group.

According to the agency, the first implementations will be seen from April or May 2024.