On August 26, 2022, the new CAS Creation and Strategic Planning course will start at the Ad School. Among the lecturers are industry-renowned names such as Michael Conrad, Livio Dainese, Peter Felser, Mirjam Hauser, Nicole Hoefer-Wirwas, Imke Jungnitsch, Dennis Lück, Gordon Nemitz, David Schärer, and Oliver Vedolin, as well as various digital specialists, including Michelle Scholz, Tobias Zehnder, Dan Nessler, and Tom Zeller.

The key contents of the course have been chosen to reflect and comprehensively address the field of tension in which commercial communication operates today: Strategy, creation, ideas and implementation, brand experience, PR/publicity, media, presentation techniques, content marketing, communications law, market and trend research.

CAS Creation and Strategic Planning

The Ad School course is recognized by the HWZ Hochschule für Wirtschaft Zürich as a "Certificate of Advanced Studies ZFH (CAS) Creation and Strategic Planning". Students gain a comprehensive and practical insight into the creative and strategic work of communication specialists. The training includes lectures and practical work, tasks are solved independently, in teams and also in interactive exchange between the two specializations. An interdisciplinary joint final thesis rounds off the course.

Admitted to the Ad School are talented creatives and equally talented strategists and consultants who have at least two years of study-relevant professional experience.

Online info evening in March

The course will be presented in more detail at the online information evening on March 24, 2022. here.

Course contents, dates, instructors, registration and further information can be found at Adschool.ch