The 34th edition of the ADCE Awards impressively demonstrates the diversity and quality of creative work on the continent. From over 653 submissions from 25 countries, a total of 315 works were honored: 32 gold, 58 silver, 92 bronze and 133 finalists.
The jury, on which Switzerland was represented by Manuel Wenzel (TBWA Zurich, Jury President for the «Print & Outdoor» category), Stefanie Huber (the «Design» category), Raul Serrat (the «Film & Audio» category), and Adrian Merz (the «Interactive & Mobile» category), honored the following Swiss entries:
The success of the Swiss Young Creatives provides yet another reason to celebrate: ADC Young Members Josephine Jeanguenin and Patricia Schneider won this year’s ADCE Greatness Challenge. With a compelling fundraising project, they not only secured their spot in this year’s ADCE judging process but also prevailed against strong international competition with their idea—a testament to the high quality of Switzerland’s up-and-coming creative talent.
The complete list of winners and the four Special Award Winners can be found on the ADCE website: adceurope.awardhub.org
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The Creative Week 2025 of the Art Directors Club of Europe (ADCE) has come to a successful end after three intensive days full of creativity, inspiration and exchange. On Friday evening, November 21, the winners of the ADCE Awards 2025 were announced at the Gala and Final Party in Barcelona: 1x Gold, 4x Silver as well as 2 Bronze awards and 14 shortlist places went to Switzerland.
The 34th edition of the ADCE Awards impressively demonstrates the diversity and quality of creative work on the continent. From over 653 submissions from 25 countries, a total of 315 works were honored: 32 gold, 58 silver, 92 bronze and 133 finalists.
The jury, in which Switzerland was represented by Manuel Wenzel (TBWA Zurich, Jury President "Print & Outdoor" category), Stefanie Huber ("Design" category), Raul Serrat ("Film & Audio" category) and Adrian Merz ("Interactive & Mobile" category), awarded prizes to various Swiss works.
Gold in the category "Integrated & Innovation - Integrated Campaigns for commercial brands" went to "Steal Marina's Artwork" by SiR Mary for the Kunsthaus Zürich. The work also won double silver in the categories "Brand Experience - PR/Events" and "Interactive & Mobile - Social Media Campaigns".
Silver in the "Interactive & Mobile - Social Media Campaigns" category went to "Nemo broke the Trophy" by Jung von Matt Limmat for Mobiliar. Silver was also awarded to "Unplug the icon" by Studio Geissbühler for Zermatt Unplugged in the "Design - Photography" category.
Bronze in the "Print & Outdoor - Outdoor (Including poster and billboard)" category went to "Save on the rest" by Thjnk Zurich for Denner. Another bronze was awarded to "Child's World In Danger" by Neu Creative Agency for Child Protection Switzerland in the category "Film Craft - animation, VFX, CGI and 3D".
The complete list of winners and the four Special Award Winners can be found on the ADCE website: adceurope.awardhub.org
The success of the Swiss Young Creatives is another reason to celebrate: ADC Young Members Josephine Jeanguenin and Patricia Schneider won this year's ADCE Greatness Challenge. With a convincing fundraising project, they not only secured their participation in this year's ADCE judging, but also prevailed against strong international competition with their idea - proof of the high quality of young creative talent from Switzerland.
The Art Directors Club of Europe (ADCE) is an association based in Barcelona that brings together 24 professional clubs and associations from 23 European countries. Founded in 1990, ADCE promotes excellence in graphic design and advertising creativity across Europe, representing over 7,000 creative professionals and showcasing outstanding local work. The current president is Alexander Schill, Global Chief Creative Officer of the Serviceplan Group.
The ADCE is part of The One Club for Creativity, based in New York, which organizes The One Show, ADC Annual Awards, ADCE Awards, ONE Asia Awards, Type Directors Club, TDC Ascenders, Young Guns, Young Ones Student Awards, Next Creative Leaders and the ONE Screen Short Film Festival, among others. The One Club is the world's leading not-for-profit organization with a mission to support and celebrate the global creative community.
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The international jury of 60 leading creatives from 23 countries - including Manuel Wenzel (Jury President category "Print & Outdoor"), Stefanie Huber (category "Brand Experience"), Raul Serrat (category "Film & Audio") and Adrian Merz (category "Interactive & Mobile") from Switzerland - evaluated a total of 653 submissions from 25 European countries.
The ADCE adjudication 2025 in figures:
The leading countries and number of finalists:
In addition to gold, silver and bronze trophies, special awards will also be presented to recognize creative works that embody European values and forward-looking themes:
From November 19 to 21, the new ADCE Creative Week will transform the DHub Barcelona into the creative epicenter of Europe. The festival offers three days full of inspiration - with jury sessions, talks, workshops, the AI Creative Challenge, a portfolio review for students and the ADCE Awards Galas. More information, the full program and tickets: adceurope.org/festival/adce-creative-week
This year's ADCE Awards were presented on Friday as part of the ADCE European Creativity Festival in Barcelona. A total of 375 projects were honored from 924 submissions from 24 countries. Projects from Switzerland also impressed the jury, which was made up of 58 leading creatives from all over Europe.
| Award | Submitting | Category | Client | Project |
|---|---|---|---|---|
| Silver | Jung von Matt Hamburg | Integration & Innovation | Myclimate Switzerland | Carbon Tracker |
| Bronze | Publicis | Integration & Innovation | Baloise | Grand Theft Insurance |
| Bronze | Team Farner | Integration & Innovation | Islam Alijaj | Giving a Voice to the Unheard |
| Bronze | TBWA\Zurich | Integration & Innovation | McDonald's | McNugget of Love |
| Silver | Publicis | Interactive & Mobile | Baloise | Grand Theft Insurance |
| Silver | Thjnk | Print & Outdoor | Denner | Seriously Reduced |
| Bronze | TBWA\Zurich | Print & Outdoor | Terre des Femmes | Cutcakes |
| Bronze | TBWA\Zurich | Print & Outdoor | McDonald's | Switch Sides |
| Bronze | Publicis | Brand Experience | Baloise | Grand Theft Insurance |
| Bronze | TBWA\Zurich | Brand Experience | McDonald's | McNugget of Love |
| Bronze | Thjnk | Brand Experience | Ochsner Sport | River Bike |
| Bronze | Team Farner | Brand Experience | Islam Alijaj | Giving a Voice to the Unheard |
| Bronze | Friday | Design | Friday | 30 Years of Freitag: the Thursday Weeks |
| Bronze | Team Farner/ Shining | Film & Audio | Greenpeace | Who ever breathes, needs the sea |
Source: ADCE Awards
There was also an ADCE Student Award: The team from Graubünden University of Applied Sciences received bronze for their project Starrk. for Rosannis in the Interactive category.
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This year, a total of 963 works from 28 countries were submitted, according to a press release from the Art Directors Club of Europe. Of the 43 Gold Awards presented, one goes to Wirz for the Migros beer in the Integrated & Innovation category. The agency also won bronze twice: in the Print & Outdoor category, also for Migros beer, and in the Film & Audio category for Switzerland Tourism's Grand Tour of Switzerland.
This year's other winners include Bellprat Partner, Foundry, Freundliche Grüsse, Ruf Lanz, Stories, TBWA\Zürich and IWC Schaffhausen
| Award | Agency | Category | Client | Work |
|---|---|---|---|---|
| Gold | Wirz | Integrated Campaigns for Commercial brands: Integrated & Innovation | Federation of Migros Cooperatives | Migros beer |
| Silver | Kind regards | Interactive & Mobile for non-profit / public service / NGO: Interactive & Mobile | All out | Unplay the hate |
| Silver | Call Lanz | Outdoor: Print & Outdoor | Welti-Furrer | When art has to travel |
| Silver | Stories | Craft - direction, cinematography and editing: Film & Audio | NZZ | When the debate falls silent, voice your words! |
| Bronze | Wirz | Online Videos: Film & Audio | Switzerland tourism | Grand Tour of Switzerland |
| Bronze | Wirz | Direct Marketing: Print & Outdoor | Federation of Migros Cooperatives | Migros beer |
| Bronze | TBWA\Zurich | Any Other: Design | Ikea | The Candual |
| Bronze | Call Lanz | Print & Outdoor for non-profit / public service / NGO: Print & Outdoor | Arud | We treat every drinking problem with discretion |
| Bronze | Call Lanz | Advertising: Print & Outdoor | Welti-Furrer | When art has to travel |
| Bronze | Foundry | Craft - music and sound: Film & Audio | Sennheiser | Sennheiser Ambeo soundbars - Primal |
| Bronze | Bellprat Partner | Spatial Design: Design | Presence Switzerland | Swiss Pavilion Expo 2020 Dubai |
| Bronze | Bellprat Partner | Spatial Design: Design | PAIH (Polish Investment and Trade Agency) | Polish Pavilion Expo 2020 Dubai |
| Bronze | Scholz & Friends (Berlin) | Craft - music and sound: Film & Audio | IWC Schaffhausen | The Colors of Top Gun |
Source: ADCE Awards
The jurors for the ADCE Awards 2023, the "Champions League of Creativity", have been announced: A total of 56 creatives from 21 European countries will debate the best creative work from across Europe and award gold, silver and bronze as well as the Grand Prix, the European Star-Johannes Newrkla, the Genius Loci, the Green Star and the new Equal Star Award. Among them are three Swiss ADC members.
Stefanie Huber, ADC Switzerland Vice President and independent Creative Director, judges the entries in the "Integrated & Innovation" category. Dominique Magnusson, ADC Switzerland member and Creative Director at Jung von Matt Limmat, will judge the entries in the "Design" category. And Michael Hinderling, ADC Switzerland Board Member, founder and Creative Director at Dept & Hinderling.com, will act as a jury member in the "Interactive & Mobile" category.
The juries will meet in Barcelona on Thursday and Friday to deliberate on the best creative work from across Europe. The medals will be announced during the ADCE Festival on Friday, December 1, 2023.
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The ADCE Awards are considered the most important pan-European creative competition. The jury, consisting of 54 creatives from 20 European countries, first judged online at the end of November and then met physically in Barcelona to discuss the best creative works from all over Europe. On Thursday, the award winners were announced online: Switzerland can look forward to two gold, four silver and 18 bronze awards.
Stefanie Huber, ADC Vice President and herself a jury member of the ADC Awards 2022, is delighted about the great success for Switzerland: "The jury composition at ADCE is not only international, but also very diverse due to the different cultural backgrounds of the various European countries. I am all the more pleased that Switzerland was able to convince and inspire with outstanding works on relevant clients in almost all categories. Congratulations to all the winners!"
The jury awarded gold to "Pistenfarbe" by Swisscom and Andy Lusti for Swisscom in the category "Integrated & Innovation - Integrated Campaigns for commercial brands". The work also picked up a bronze award in the "Interactive & Mobile - Social Media Campaigns" category.
The second Gold for Switzerland goes to the viral hit "No Drama" by Wirz Group for Switzerland Tourism in the category "Film & Audio - Online Videos".
Ruf Lanz and Welti-Furrer Fine Art Transport won two silver medals for "When art has to move" in the "Outdoor" and "Print Advertising" categories. With this campaign, Ruf Lanz has already been honored at the Epica Awards and the Eurobest excellent.
Thjnk Zurich and Hamburg can be pleased about no less than four awards: "Runtime" for Ochsner Sport takes silver in the "Film & Audio" category and bronze in the "Interactive & Mobile - Interactive campaigns" and "Integrated & Innovation - Branded Content" categories. "Share Your Fire" for Ochsner Sport receives a bronze award in the category "Film & Audio - Craft - music and sound".

Three awards go to "Handbutts" by Wunderman Thompson Switzerland for Geberit International: Silver in the category "Interactive & Mobile - Social Media Campaigns" and bronze in the categories "Film & Audio - Online Videos" and "Print & Outdoor - Digital Screens". In addition, there is a bronze award for "Lakers Red" for Schützengarten Brewery and Lakers Sport in the category "Integrated & Innovation - Product / Service innovation".
TBWA\Switzerland wins three bronze medals: With "Born Equal" for Terre des Femmes in the category "Film & Audio - Craft - animation, VFX, CGI and 3D", "Comment Contest" for McDonald's in the category "Interactive & Mobile - Social Media Campaigns" and "Porsche Taycan - Tesla Targeting" for Porsche Switzerland in the category "Integrated & Innovation - Best use of data".
With "Recipes Rewritten" for Krebsliga Schweiz, Farner won bronze twice in the categories "Interactive & Mobile - Interactive & Mobile for non-profit/public service/NGO" and "Integrated & Innovation - Integrated and Innovation for non-profit/public service/NGO".
Also winning two bronze medals is "La Punition (The Punishment)" by Havas Village Geneva for Canal+, in the categories "Film & Audio - TV/Cinema Commercials" and "Film & Audio - Craft - direction, cinematography and editing".
Sir Mary can be happy about bronze for "Epic Mode" for Samsung Switzerland in the category "Interactive & Mobile - Interactive campaigns" and "Share your fire" for Allianz Suisse in the category "Integrated & Innovation - Product / Service innovation".
"Filmar en América Latina 2021" by WePlayDesign for Filmar en América Latina receives a bronze in the category "Design - Graphic Communication".
The same applies to the work "Zurich Film Festival - Eye to the World" by Great Garbo for Zurich Film Festival in the category "Film & Audio - Craft - music and sound.
| Award | Work/Category | Agency/Client |
|---|---|---|
| Gold | "No Drama"/Film & Audio - Online Videos | Wirz/Switzerland Tourism |
| Gold | "Runway Color"/Integrated & Innovation - Integrated Campaigns for commercial brands. | Swisscom, Andy Lusti/Swisscom |
| Silver | "When art has to move"/Print & Outdoor - Outdoor | Call Lanz/Welti-Furrer |
| Silver | "When art has to move"/Print & Outdoor - Print Advertising | Call Lanz/Welti-Furrer |
| Silver | "Runtime"/Film & Audio - Any Other | Thjnk Zurich & Hamburg/Ochsner Sport |
| Silver | "Handbutts"/Interactive & Mobile - Social Media Campaigns. | Wunderman Thompson/Geberit |
| Bronze | "La Punition (The Punishment)"/Film & Audio - TV/Cinema Commercials | Havas Village Genève/Canal+ |
| Bronze | "La Punition (The Punishment)"/Film & Audio - Craft - direction, cinematography and editing | Havas Village Genève/Canal+ |
| Bronze | "Handbutts"/Print & Outdoor - Digital Screens | Wunderman Thompson/Geberit |
| Bronze | "Handbutts"/Film & Audio - Online videos | Wunderman Thompson/Geberit |
| Bronze | "Runtime"/Interactive & Mobile - Interactive campaigns | Thjnk Zurich & Hamburg/Ochsner Sport |
| Bronze | "Runtime"/Integrated & Innovation - Branded Content | Thjnk Zurich & Hamburg/Ochsner Sport |
| Bronze | "Recipes Rewritten"/Interactive & Mobile - Interactive & Mobile for non-profit/public service/NGO. | Farner/Cancer League Switzerland |
| Bronze | "Recipes Rewritten"/Integrated & Innovation - Integrated and Innovation for nonprofit/public service/NGO. | Farner/Cancer League Switzerland |
| Bronze | "Lakers Red"/Integrated & Innovation - Product / Service innovation | Wunderman Thompson/Brewery Schützengarten, Lakers Sport |
| Bronze | "Born Equal"/Film & Audio - Craft - animation, VFX, CGI and 3D | TBWA\Switzerland/Terre des Femmes |
| Bronze | "Porsche Taycan - Tesla Targeting"/Integrated & Innovation - Best use of data | TBWA\Switzerland/Porsche Switzerland |
| Bronze | "Comment Contest"/Interactive & Mobile - Social Media Campaigns | TBWA\Switzerland/McDonald's |
| Bronze | "Epic Mode"/Interactive & Mobile - Interactive campaigns | Sir Mary/Samsung Switzerland |
| Bronze | "Share your Fire"/Integrated & Innovation - Product / Service innovation | Sir Mary/Allianz Suisse |
| Bronze | "Runway Color"/Interactive & Mobile - Social Media Campaigns. | Swisscom, Andy Lusti/Swisscom |
| Bronze | "Filmar en América Latina 2021"/Design - Graphic Communication | WePlayDesign/Filmar en América Latina |
| Bronze | "Zurich Film Festival - Eye to the World"/Film & Audio - Craft - music and sound | Great Garbo/Zurich Film Festival |
| Bronze | "Share your fire"/Film & Audio - Craft - music and sound | Thjnk Zurich & Hamburg/Ochsner Sport |
The Grand Prix goes to Germany to "The Wish" by Serviceplan for Penny. "Motherland Pride" by Saatchi & Saatchi Ukraine for KyivPride wins the European Star-Johannes Newrkla Award, "Khortytsia - the island of a mystery" by Bickerstaff.734 for Khortytsia National Reserve receives the Genius Loci Award, "Bihar, choosing tomorrow" by Llorente & Cuenca for BBK Foundation the Green Star Award and "The DiscovHery Billboards" by ACNE for Terre des Hommes the new Equal Star Award.