Accenture Interactive, which operates in the field of customer experience, is part of Accenture. The agency combines creativity and digital service design with experience in consulting, digitization, technology, development, marketing and communications.
By combining a deep understanding of people and markets with technological expertise, Accenture Interactive develops, delivers and realizes customer experiences. The goal is to achieve a better, more value-added and meaningful customer experience.
Accenture Interactive ranks first in the Ad Age Agency Report as the world's largest digital agency and is rated by Fast Company as one of the most innovative companies. The agency has offices in Switzerland in Basel, Bern, Geneva, Lugano and Zurich.
Also part of Accenture Interactive in Switzerland are SinnerSchrader with the mobile studio SinnerSchrader Swipe, the innovation and design consultancy Fjord, the creative and technology service provider Wirestone, and the agency Boomerang.
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Corish joins from New York-based startup Audientz LLC, where he was a co-founder and equity partner. He helped develop methodologies in the marketing and technology organization to optimize new customer acquisition in the direct-to-customer space. Prior to that, he worked for TBWA as Director of Digital, for Vodafone as Head of Digital, and at Bank of Ireland as Chief Customer Officer, among others. Corish has won several international Chief Marketing Officer Awards.
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Brian Whipple, who has led Accenture Interactive for the past decade, has announced his retirement from Accenture. Under his leadership, Accenture Interactive grew to $10.6 billion in revenue in fiscal 2020 and was named the world's largest digital agency network by Ad Age for six consecutive years.
David Droga will now take on the role of CEO and Creative Chairman. In his new global role, Droga aims to drive creative excellence, customer experience and business innovation.
"At a time when our clients are shaped by purpose, brand and change, David's global perspective and unmatched creative track record enable us to help them achieve business and social results in unprecedented ways," said Julie Sweet, Accenture CEO.
Droga is best known as the founder of the Droga5 advertising agency. Under his leadership, Droga5 has been named Agency of the Year more than 25 times and most recently was named Agency of the Decade by both Adweek and AdAge. Prior to founding Droga5, Droga was the Publicis Network's first-ever Worldwide Chief Creative Officer and held creative leadership positions at agencies in the UK, Asia and Australia. To date, he is the most awarded creative at the Cannes Lions International Festival of Creativity and the youngest person ever inducted into the New York Art Directors Club Hall of Fame and awarded the Cannes Lions Lifetime Achievement Award, the Lion of St. Mark. Droga will report to Sweet and become a member of the company's Global Management Committee.
Droga5 has been part of Accenture since the acquisition in 2019.
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Karin Libowitzky is moving from Vizeum, where she was previously responsible for the business in Germany as CEO and shaped the areas of strategy, data and advertising effectiveness research in addition to continuing the traditional media business. She also brings more than two decades of experience in marketing consulting and technology. From 2010 to 2015, she managed the Interactive Media segment at SinnerSchrader, where she was responsible for the development of NextAudience, among other things.
Claudia Leischner most recently spent eight years as Managing Director of the international Gyro Creative B2B network in Germany and will now focus together with Karin Libowitzky at Accenture Interactive on closing the chain of content, data and technology in the sense of an integrated optimization of customer experiences. The focus will be on the operationalization of this model in the existing structures of clients' marketing organizations.
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