Accelleron is looking to strengthen its position in the turbocharger sector with a campaign that follows the image film released last fall and includes a new series of print, out-of-home and online visuals. The campaign was developed in collaboration with Serviceplan Suisse. The new assets build on the design language introduced at the brand's launch to showcase Accelleron's employees and products, as well as the environment in which they work.
"Just like with the campaign film, it was important to find a visual approach that focuses on the people who make Acceleron possible - with their expertise and all that drives them," says Micha Seger, executive creative director at Serviceplan Suisse. Accelleron Industries (ACLN) was formerly part of ABB and is listed on the SIX Swiss Stock Exchange.
Responsible at Accelleron: Magdalena Okopska (Vice President Communications), Antonietta Allocca (Head of Brand Management and Partnership), Philip Oh (Senior Product Marketing Communications Manager). Responsible at Serviceplan Suisse: Pam Hügli, Raul Serrat (overall responsibility), Peter Schäfer (strategy), Micha Seger (executive creative direction), Philipp Intlekofer (art direction), Henry Clarke and Joss Arnott (copywriting), Sylvia Kohler and Caroline Ronzani (consulting). Production: Speedball Productions GmbH - Vlens Müller-Feller. Photography: Bo Lelewel.
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The new image film for Accelleron was to go beyond the usual B2B language and express the importance of the company. The audience was to develop an awareness of Accelleron and of the motivation of its employees. According to Serviceplan Suisse, "Move Further" therefore feels more like a dedicated commitment to the company's mission than an image film. In its full length of just over two minutes, the film takes viewers on a journey through the company's world, focusing on those people who make up Accelleron.
The film was shot in Hamburg and Baden and will initially be released on Accelleron's own channels. Further broadcasts are planned in the coming months.
Responsible at Accelleron: Magdalena Okopska (Vice President Communications), Antonietta Allocca (Head of Brand Management and Partnership). Responsible at ABB: Nicolas Ziegler (Head of Brand Management), Lena Poëll (Head of Brand Design and Governance). Responsible at Serviceplan Suisse and Plan.Net Suisse: Peter Schäfer (Chief Strategy Officer), Micha Seger (Executive Creative Director), Philipp Intlekofer (Art Direction), Henry Clarke, Joss Arnott (Copywriter), Muriel Laporta-Asté, Tom Hubli, Sylvia Kohler and Caroline Ronzani (Consulting), Pam Hügli and Raul Serrat (Overall Responsibility). Film production: Stefan Girtanner (Shining Film). Directed by: Marco Lutz.
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