55weeks Archives - m&k https://www.markt-kom.com/en/tag/55weeks/ The creative side of the economy Tue, Jul 23, 2024 12:28:58 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://www.markt-kom.com/wp-content/uploads/2024/07/favicon-150x150.png 55weeks Archives - m&k https://www.markt-kom.com/en/tag/55weeks/ 32 32 In Flagranti lanciert PostAuto-Kampagne für die Leadgenerierung https://www.markt-kom.com/en/kreativity/kampagnen/in-flagranti-lanciert-postauto-kampagne-fur-die-leadgenerierung/ Mon, 27 Aug 2018 02:21:56 +0000 https://www.markt-kom.com/?p=101367 header_996x560px_postauto_kampagne2018

In Flagranti Communication designed and implemented a campaign under the headline "The journey into the countryside begins in yellow". Social media campaigns on Facebook and Instagram, print ads, selective online banners and, of course, Passenger TV draw attention to the PostBus offer in the Bernese Oberland. The route to Griesalp and the 4-pass trips, for example, are spectacular.

1_Content_Postauto_Kampagne2018_Anzeige1
2_Content_Postauto_Kampagne2018_Anzeige2

All measures lead to the landing page www.berneroberland-entdecken.ch. There, day trippers can find detailed information on 15 hikes with details such as public transport connections, weather reports and catering options. Since August 15, you can also take part in a competition on the website.

Visitors to the landing page are recorded and developed into leads using the maatoo marketing automation solution tailored to SMEs. In future, these will allow PostBus to provide interested people with individual offers tailored to their personal preferences.

The measures were implemented with two other companies from the inspiratio network: while In Flagranti Communication is responsible for the concept, creation and UX design, the landing page was created by the Digital Innovation Lab. 55 weeks contributed the social campaigning and the implementation of marketing automation.

3_Content_Postauto_Kampagne2018_laptop
4_Content_Postauto_Kampagne2018_Ipad
]]> Ein Swipe in Richtung Zukunft: In Flagranti setzt Branding für «ÖV-Ticket 2020» um https://www.markt-kom.com/en/markom/ein-swipe-in-richtung-zukunft-in-flagranti-setzt-branding-fur-ov-ticket-2020-um/ Wed, 07 Mar 2018 19:16:01 +0000 https://www.markt-kom.com/?p=96773 ticket2020_bildwelt_mobile_header_996x560px

The swipe button in the logo shows it: public transport in Switzerland is developing rapidly towards a digital future. The "Public Transport Ticket 2020" program is a sign of this dynamism. In three projects, it is working on the further development of industry structures, the harmonization of fare systems and joint sales. The broad-based program enables faster and binding decisions for public transport in Switzerland and increases the industry's entrepreneurial efficiency.

Ticket2020_Logo_1000px

Logo with symbolic content

The task for In Flagranti communication was to develop the branding for the "ÖV-Ticket 2020" program. The central challenge was to create an independent image that clearly differentiates itself from other players in the industry, but clearly references public transport in terms of aesthetics. The swipe button in the logo symbolizes both the central customer benefit and the increasing digitalization. The website Ticket2020.ch was created in collaboration with 55weeks.

Ticket2020_Bildwelt_1000px
Ticket2020_web_1000px
]]>