Following a pitch, Morning was chosen as the new media agency for Akos Santé. The agency impressed with its data- and evidence-based strategic derivation and dynamic media planning and optimization approach for the two OTC brands Betadina and Nicotinell, as well as for the dietary supplement gummies Mium Lab in Switzerland.
Akos Santé has a strong, growing brand portfolio in a highly competitive market and sells innovative products in the areas of health, sustainability and well-being. The subject of the mandate is the development and further development of the media strategy and planning, which is based on a dynamic and performance-oriented approach with a focus on tracking and analytics.
The aim is to strengthen the visibility and preference of the brands in all communication phases and to activate consumers in pharmacies. The focus is on digital media, performance-oriented planning, measurability and optimization. Fusedeck is used as a central system to ensure continuous optimization.
Jean Suisse-Guillaud, co-founder of Akos Santé: "Morning won us over in the pitch with a clear strategic understanding of our brands and the OTC market. The data-based approach and conceptual clarity were decisive factors in our decision."
Marcel Benz at Morning: "We are delighted that Akos Santé has placed its trust in us and that we have been awarded the contract for these strong brands. Winning the pitch is an important milestone for us and confirms our claim to solve complex tasks in a holistic and impact-oriented manner."
About Morning and Akos Santé
Morning is the agency for effective communication and advertising with maximum service orientation. The natural combination of strategy, data, creation and media creates synergies for evidence-based, effective and measurable solutions along the entire customer journey.
Akos Santé was founded by two experts in the Swiss healthcare market with more than 20 years of experience in the OTC and medical device market. The company specializes in the distribution of innovative products in Switzerland in the areas of health, sustainability and well-being and acts as a distribution and marketing partner for international brands in Switzerland.
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Prix Medien uses the journalistic concept and selected content from the grandparents' magazine. The first issue will be available in Germany at the end of October. Just as the grandparents' magazine has been doing in Switzerland for five years.
The first issue of the grandparents' magazine was published in August 2014. Publisher Dominik Achermann founded the publishing house 3G Media specifically for this magazine. The grandparents' magazine was the first magazine in the German-speaking world aimed at grandmothers and grandfathers and generated a positive media response when it was launched. "Our magazine is also a thank you for what grandparents do for their families and society," says publisher Dominik Achermann.
In recent years, the publisher has repeatedly been asked to launch such a magazine for Germany as well. "However, I was always convinced that you can't simply design and produce a grandparents' magazine for the entire German-speaking world, but that you have to take into account people's regional characteristics." A corresponding partner who also shares this conviction was therefore a prerequisite for Achermann to take the step beyond the Swiss border.
Such a partner has been found in Prix Medien Verlags- und Vertriebsgesellschaft, which is equally convinced of the enormous importance of grandmothers and grandfathers for society as a whole. Grosseltern-Magazin Deutschland will focus on grandmas and grandpas in Germany. The look and content structure will be based on the Swiss template.
Dominik Achermann: "I am delighted that we were able to attract the interest of Prix Media with our concept. On the other hand, we are delighted that there is now also a magazine in Germany that builds bridges between the generations and can thus also draw attention to the importance of the many grandmothers and grandfathers in our large neighboring canton to the north."
The new launch is starting in Germany with a print run of 70,000 copies, with which the publishers hope to reach around 200,000 grandmothers and grandfathers in Germany.
The initiator is Dominik Achermann, who founded the publishing house 3G Media based in Baden. He welcomes the fact that the position of grandparents in today's families is becoming increasingly important again. "The topic of generations is associated with a very high level of positive emotion, which we want to reinforce with our magazine," says Achermann.
Grandparents in Switzerland devote 99.6 million hours a year to looking after their grandchildren, which corresponds to an economic power of around three billion Swiss francs. The relationship between grandchildren and their grandparents is of great importance to both parties, especially as they now live together for at least 20 to 25 years. Grandparents are not old hat. "On the contrary," says Achermann, "grandparents who engage with their grandchildren feel happier, younger and more open." Grandparents will provide information with well-founded articles from the fields of education, sociology and psychology as well as entertainment with reports, puzzles and columns. There is also an advice section on health, finance, technology, nutrition and excursions.
Georg Gindely (formerly Tages-Anzeiger) and Melanie Borter (formerly AZ-Medien) are responsible for the editorial work. Moritz Ulrich (owner of Small Stories) is responsible for the layout and Michaela Schröder (former publishing director of Women in Business) is supporting the magazine in marketing and sales during the start-up phase. Achermann is the former managing director of P.A. Media, the publisher of Women in Business and Home Electronics magazines, among others. "We have already received a lot of encouragement for our project and have entered into initial partnerships in both the advertising and reader markets," reports Achermann. Pascale Bruderer-Wyss, member of the Council of States, François Höpflinger and other personalities on the editorial advisory board support the magazine Grosseltern.
