m&k issue 8-9/2023

Big Picture

• The power of good: Ex-IBM CEO Ginni Rometty on power, courage and humanity.
• Sense of purpose: Where does our striving for "purpose" come from - at work, but also in everyday life?
• Between singing and saying: A house visit with Georgette Dee, Germany's greatest "diseuse".

MarKom

• Algorithm instead of soul? Communications expert Matthias Zehnder on the strengths and weaknesses of AI.
• Coffee puts people in the mood to buy: HSG professor Johanna Gollnhofer on caffeine and consumption.
• Just a little nudge ... "Nudging" founder and Nobel Prize winner Richard Thaler in an interview.

Creativity

• An ode to youth: How the U30 generation can revolutionize our economy.
• Career? Just do it Silvan Borer shows: Age should not be an obstacle to making dreams come true.
• "Stay slaying!" Want to rejuvenate your workforce? Then you should follow these tips.

Media

• Carter's comeback: Once he was editor-in-chief of "Vanity Fair" - now Graydon Carter is attacking again.
• And yet it moves! The media industry is more flexible than some people think - and success stories do exist.

DirectDay

• Dirt in discourse: Advertising icon Sir John Hegarty settles scores with the advertising industry.
• Cult cops from the Valais: A flying visit to the makers of "Tschugger", Sophie Toth and David Constantin.
• Expanding instead of replacing: Is new technology making marketers obsolete - or their jobs easier?
• That's what they're doing today: What new projects are the speakers from past DirectDays devoting themselves to?

Sustainability

• Quite green: Design as a carrier of sustainability? Yes, it works. We show how.
• Gifts for the environment: promotional products have to be "sustainable" - and manufacturers recognize this too.
• Communicating sustainably: Publicis CEO Alexander Haldemann on the special responsibility of agencies.
• A good feeling - bean by bean: Swiss chocolate SME Maestrani explains its new sustainability report.

Friends

• Association contributions: News from the control centers of our partner organizations.

Rubrics

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