m&k issue 6-7/2023

Marketing

• From person to person: Nobel Peace Prize winner Mohammed el-Baradei on change via humanity.
• Turn of the Times: Ukraine War and New World Order: Prof. Alexander Stubb in conversation.
• Suddenly everything is different: How is AI changing our (working) everyday life? Tobias Zehnder's theses.
• In the service of charity: Charity campaigning can develop an enormous impact. What do you need to keep in mind?
• "I want to go into space!": Astrophysicist Prof. Lavinia Heisenberg reaches for the stars for Switzerland.
• The best of his guild: Geberit marketer Martin Baumüller secures the "CMO of the Year" award.

Communication

• "We must not rest on our laurels": Jan-Hendrik Völker-Albert is Head of Brand at ZKB. Where is he steering the bank?
• Transformation? We're used to it. Publicis CEO Dr. Alexander Haldemann on agencies in times of change.
• From cola, potato chips and ketchup: On the trail of ingenious packaging - and the brand stories behind it.

Creativity

• "It's about asking questions": Cecilia Alemani is the most powerful woman in the global art business. A conversation.
• The crux of morality: Do agencies do value-based advertising - or is it primarily the budget that counts in the end?

Media

• Colleague algorithm: AI tools have arrived in Swiss editorial offices. Are journalists happy about this?
• Report from Butscha: Masha Froliak and Yousur Al-Hlou: A Plea for Forensic Journalism.

m&k go!

• Marketplace: Mixed news from the MICE industry.
• Party with purpose: Anniversaries are considered dusty and out of time. But that doesn't have to be the case.
• Comeback or countdown? The MCH Group is down for the count - but wants to get back on its feet. Can it succeed?
• Brands "on the road": Roadshows are becoming increasingly elaborate. Will they soon replace classic trade shows?

Friends

• Our community reports. News from the control centers of the associations.

Rubrics

• Scene/Imprint
• Meetingpoints