m&k issue 6-7/2013

MARKETING

SDV AWARD Gold for the mobile game CityRoamer Maxomedia convinced the jury with the Swisscom mobile game CityRoamer. SDV AWARD Plenty of precious metal for the dialog marketing athletes TRENDS DIALOG MARKETING The future of cross-media CRM North America has invested more than Europe ASSOCIATION CONTRIBUTIONS Swiss Marketing Swiss Franchise Association

ONLINE

ONLINE MARKETING "We need our own studies on the impact of online advertising" E-COMMERCE AWARD Head-to-head race DIGITAL ADVERTISING Pressure to change characterizes the online advertising market ONLINE MARKETING On the construction site of online and mobile advertising DIGITAL GRP Calculate digital advertising easily with the GRP calculator ONLINE ADVERTISING Ad Visibility: the advantages MOVING IMAGE ADVERTISING Campaigns on TV and the Internet AGENCY TRADING DESK Online media business

COMMUNICATION

EFFECTIVE LABORATORY With letter post, the effect is obvious At SuisseEMEX'13, visitors to the Swiss Post impact laboratory will be able to see this for themselves. DIALOG MARKETING STUDY Physical mail works particularly well with boys Letter post is still well received. A study shows exactly how people react to this. ASSOCIATION CONTRIBUTIONS Swiss Advertising Day Promoswiss

MEDIA

TRADE AND SPECIALTY PRESS "Advertising clients are often also know-how providers" In this interview, Hansruedi Bichsel reveals how the specialty press is being marketed. TRADE AND SPECIALTY MEDIA Competence and authenticity as the secret to success CROSSMEDIA Where users are located What is the Beobachter's cross-media strategy? RELAUNCH NZZ Media Group in transition - new pages, new designs ASSOCIATION CONTRIBUTIONS Swiss Advertising Client Association

EDUCATION

FURTHER EDUCATION New training courses for practitioners A selection of training innovations for marketing and communication professionals ASSOCIATION CONTRIBUTIONS Schweizer-Werbung SW congratulates

HEADLINES

Portrait  Meeting Points  Hotel of the month  Source of supply index  Scene

COVER

6-7/13 Cover photo: clicdesign ag, Bern