Receive the German-language trade magazine "m&k" in m&k issue 4/2016 as a PDF download with the following table of contents:
MARKETING
TITLE STORY
The Great Escape - Out of the daily grind, up into the mountains
CONTENT MARKETING
Attractive content is crucial for success
CONTENT MARKETING
Experts refer
CAMPAIGNS
A selection of successful CM campaigns
ASSOCIATION CONTRIBUTIONS
Swiss Marketing
Swiss Franchise Association
Swiss Advertising Contractors Association
DIGITAL
CONTENT MANAGEMENT
Moving content achieves more impact If you don't master storytelling, you will quickly lose attention. That's why clever CMSs are also in demand
PERFORMANCE MARKETING
With digital performance right into the heart of the customer
MARK ANALYSIS
Ten brands that dominated their online presence in 2016
FRONT PANEL
MK FORECAST
The winners are determined For the second time, MK was looking for the most popular thought leaders in the marketing industry. 100 suggestions were received, which were carefully evaluated by a jury. Through a public vote, MK readers chose their three favorites from nine candidates.
CATEGORY CLIENT
The winner is Bertrand Blancheton was voted by MK readers as the most popular thought leader among principals.
CATEGORY SERVICE PROVIDER
The winner is Ewa Ming has made it to number one among service providers. In the A-to-Z interview, she talks about her "child," Suisse Emex, and what makes events successful.
FRONT PANEL
CATEGORY RESEARCH
The winner is Thomas Hutter is the Facebook expert and recognized its enormous potential early on. That's how he made it to number one in this category. In an interview on boring advertising.
FACHMESSE
Ideas marketplace for haptic advertising
ASSOCIATION CONTRIBUTIONS
Communication Switzerland
Swiss Dialog Marketing Association
Callnet.ch
MEDIA
ADVERTISING ALLIANCE
How Admeira wants to revolutionize the Swiss advertising market
MEDIA REACH
A consumer magazine from French-speaking Switzerland on the rise Latest figures from MACH Basic.
TELEVISION
New TV station TV25 focuses on sophisticated entertainment
CAREER
CONTENT MARKETING
Content makes the message New continuing education offerings around the digital hype.
CONTENT MARKETING
"Our time is tired of advertising" Viviane Egli, board member at CMF, in an interview about credible content in traditional advertising.
HEADLINES
MK opinion picture
Source of supply index
Scene
Portrait
