m&k Ausgabe 3/2016

Receive the German-language trade magazine "m&k" in the m&k issue 3/2016 as a PDF download with the following table of contents:

MARKETING

MARKETING DAY More successful with storydoing MARKETING CHAMPIONS These are the winners of the Marketing Trophy 2016 DIGITAL MARKETING "Bringing creativity, content and data together" DIGITAL MARKETING Big Data is becoming as normal as market segment analysis ASSOCIATION CONTRIBUTIONS Swiss Marketing Swiss Franchise Association SWA

DIGITAL

SWISS ONLINE MARKETING E-business in focus What visitors can expect at the new Swiss Online Marketing & Swiss E-Business Expo trade fair in Zurich. DIALOG MARKETING Dialog marketing is increasingly individual and networked Interview with Andreas Lang, Head of Direct Marketing Services, Swiss Post. CAMPAIGN Live tests of online stores DATAMANAGEMENT Targeted digital advertising thanks to live data management VIDEO MARKETING Content is also king in online video How new forms of video are revolutionizing content marketing strategy.

COMMUNICATION

PT ADVERTISEMENT Public transport - Because it reaches everyone STUDY Lifestyle drink becomes popular in Zurich thanks to public transport advertising VEHICLE ADVERTISING Advertising pillars on four wheels ASSOCIATION CONTRIBUTIONS Promoswiss callnet.ch Swiss Dialog Marketing Association Communication Switzerland

MEDIA

TV ADVERTISING Targeted advertising - the solution for the future of TV? If TV ads don't appeal, viewers turn to mobile. To regain attention, marketers have to come up with new methods. One example is target-group-specific advertising, which provides viewers with information tailored to them and means virtually no wastage. RUBRICS & PLATFORMS The trend is rather away from pure advertising financing Swiss media companies and advertisers are increasingly focusing on classifieds and service platforms. Ringier and Tamedia are leading the way. They reveal what they offer in this area and where they see the advantages, challenges, more potential and the trends.

CAREER

MARKETING Successful completion made possible great entry What are the benefits of marketing training? Interviews and portraits provide information. DIGITAL Marketing training focuses on trend toward digitization Further training offers to place brand messages correctly in the digital world.