Receive the German-language trade magazine "m&k" in the m&K issue 11-12/2020 as a PDF download with the following table of contents:
Marketing
The Storyteller
He was editor-in-chief of "Bild" for 15 years.
Now Kai Diekmann is breaking new ground.
Willpower for success
World boxing champion Dr. Wladimir Klitschko on challenge management.
Completely new tones
Jan-Hendrik Völker-Albert, the CMO and
CCO of PwC, in a major interview.
Communication
Turning the tide at Publicis
Dr. Alexander Haldemann in an inaugural interview:
What are the new CEO's plans?
Soaring despite Corona crisis
DOOH is booming: providers are investing in new screens
screens, locations and technology.
Products that are needed
How SMEs are reinventing themselves in the crisis and creating
create added value for their customers.
Digital
From one who won't let go
This is how WPP founder Sir Martin Sorrell drives the
the competition before him.
Bring Women Back To Work
Salesforce's initiative for women in second
second career is developing magnificently.
Media
La Romandie, nous arrivons!
Watson and Blick jump across the Röstigraben and expand their online offerings into French-speaking Switzerland.
Career
Further education booming
m&k has asked universities, universities of applied sciences and the Swiss Marketing Association about the courses on offer in 2021.
Psyche as a taboo subject
Is your colleague just sad ... or is there more?
A first aid course is designed to help recognize people with psychological stress and provide help.
Friends
Association contributions
News from the control centers of Swiss Marketing, SWA, iab and Swiss Distribution.
Rubrics
Meetingpoints
Addressing your target group directly provides you with personal customer contacts and thus added value.
Sources of supply
and the imprint.
