m&k Ausgabe 1/2017

Receive the German-language trade magazine "m&k" in the m&k issue 1/2017 as a PDF download with the following table of contents:

MARKETING

TITLE STORY Lots of dynamism and tradition at the World Ski Championships in St. Moritz Skiing is a popular sport in Switzerland. That's why the World Ski Championships, which are taking place in St. Moritz this year, have a lot of appeal for sponsors. SPONSORS No need to shy away from revolutionary changes in sponsorship How Swiss financial and energy service providers are aligning their sponsorship strategies with digitization and what successes they are achieving in the process. TENNIS The "Wimbledon of the Alps The tennis tournament in Gstaad has a long tradition. Now the ladies are also taking up the racket again. Two sponsors talk about the reasons for their commitment to the Swiss sporting event. LUCERNE REGATTA The relationship is what counts Jörg Baumann, Head of Sponsorship at the Lucerne Regatta, explains in an interview why rowing is a suitable sport for sponsorship. MARKETING TROPHY The eleven marketing projects in the running for the Marketing Trophy Eleven projects in three categories are nominated for the prestigious award this year. ASSOCIATION ENTRIES Sponsoring Switzerland Swiss Marketing Swiss Franchise Association

COMMUNICATION

VIP PACKAGES Sponsorship creates sympathy The role of VIP packages for customers, partners and employees at sponsoring events. EVENTTECHNIK How digitalization is shaking up the event industry The role of VIP packages for customers, partners and employees at sponsoring events. EVENT FURNITURE The infrastructure of an event is part of the staging EVENTS Stronger brand loyalty through shared experiences ASSOCIATION CONTRIBUTIONS Swiss Dialog Marketing Association

MEDIA

CONTROLLING "Controlling in sponsoring must not be a standard solution". Deborah Wüest from Management Tools talks in an interview about the importance of success control in sponsoring and the biggest mistakes companies make. TV SPONSORING TV sponsorship: the forms, the advantages and the goals of the clients TV sponsorship is a form of advertising that enjoys a great deal of acceptance. That's why it's in demand among advertisers, as Gabriel Blume of Goldbach Media explains. SCENE Epiphany Impressions and important findings of the Epiphany Conference, which took place on January 10, 2017 at the World Trade Center in Zurich and was organized by the Media Institute.

DIGITAL

SEO INTERVIEW "SEO must be constantly controlled and optimized". Paddy Gloor from Webstobe GmbH talks about trends in search engine optimization. E-COMMERCE Digitization in retail: Old new world SEO SURVEY Experts reveal how to get top rankings on the web.