m&k issue 1/1976

Receive the German-language trade magazine "werbewoche" in m&k issue 1/1976 as a PDF download with the following table of contents:

About the cover

Battle for field service positions!

Personnel marketing

Stefan Jaeger also advocates marketing in human resources and provides an overview of this broad field.

Cider ad

The 10th advertisement test is about the "Öpfelwii".

Marketing

Not for bread alone . .. Demand research as a marketing tool

Near and Middle East Digest

Dynamic Iran (2nd part and conclusion) Mosaic

Communication

Public relations as a "third force" The future of communication media V+ M tests advertisements: cider!

Sale

Battle for field service positions Practice

Story

Marginal professions in sales: conversations with sales demonstrators

Economy

Economy Industries Company

Rubrics

Books People Novelties Problem of the month Questions from readers Culture Courses and conferences Conference meetings Trade fairs and exhibitions

With Muschi Fischer

and some of her professional colleagues spoke to W. Catrina.      
Category: Single issues

CHF 14.50