Receive the German-language trade magazine "werbewoche" issue 24/2004 as a PDF download with the following table of contents:
Page 3
JobChange
Head of the week
Gebi Bischoff still believes in the Internet and has founded WebDirekt
Page 5
Editorial
Column
Constantin Seibt has dared to try to write an article 1 about Ruth Metzler's book as well
Page 7
Society
The city of Zurich wants to counter the exclusion of older people. Matter & Partner delivers the campaign
MAZ
The media training center received a campaign as a gift for its 20th birthday
Page 8
Cosmetics for men
Nivea for Men wants to inspire young men to fight against impure skin
Taffeta Looks
Schwarzkopf gives young people the right styling in a stretch limousine
Page 9
Sponsoring
For Elisa BortoI f luzzi Dubach, ambush marketing is not a peccadillo, but a breach of the law by shameless free riders
Sun protection
With cartoon characters and support from the Cancer League, TBWA wants to protect kids from an unhealthy amount of tanning for Nivea
Page 11
Best of Print Advertising
Ovomaltine, DaimlerChrysler and McCormick are the most popular ads in the first quarter of 2004
Page 12/13
New Campaigns
Page 15
ShortCuts
Press review
Distribution
Saving is 1 trump card: Post and publisher S of daily newspapers went over the logistics books
Page 16
Interview
Gilles Marchand, the new Chairman of the Board of Publisuisse, on the Swiss TV market
Page 17
Magazine
Tamedia is not changing the Tagi weekend supplement for the time being - the emphasis is on for the time being
Page 18
Cinecom
Thanks to precise statements on attendance figures in cinemas, reliable evaluation and post-controls are possible for the advertising industry
Page 21
Shortlist
At the ART in Basel and the ADC-Gannes Predictions, Beat Fritsch once encountered real art - and once advertising art
