Receive the German-language trade magazine "werbewoche" in issue 16/2014 as a PDF download with the following table of contents:
REIN
COLUMN
Josefa Haas calls for a new media order, Anne-Friederike Heinrich for more obedience and Theophil Butz for intelligent advertising.
Samsung Galaxy Alpha
Real life can be like this
Supertext
<>
Marketing
Another app?
In-stream advertising
Make skiers melt
Reflect before briefing - better briefing by broadening horizons
Manuel P. Nappo
<>
Florian Weischer
Old school is the new black
13 Questions for Regula Buhrer Fecker, Partner Rod Kommunikation
NEW CAMPAIGNS
The info pages of Swiss Marketing
Otto Meier
Back to the Future
<> launched
COPY OF THE WEEK
Ralf Brachat has been Managing Director at swiss radioworld for half a year now
SHORTLIST
The advertising week included the launch of the new Coopzeitung, SuisseEMEX, Radio Day & Radio Night, Summer-End - Party NZZ-Netz & Moneyhouse, VSV-Schiffin
