Doubt: snacks for every taste
Whether made from potatoes or legumes, vegan or non-fried - there's something for everyone among Zweifel snacks. This is the message of the current image campaign by Jung von Matt Limmat for the Swiss brand Zweifel.
The Swiss brand Zweifel has long offered not only chips, but also numerous other snacks. This is now also emphasized by a current image campaign by Jung von Matt Limmat.
Philip Honegger, Head of Marketing & Communications at Zweifel, says: "At Zweifel, we are constantly on the lookout for food trends and are aware of the latest consumer needs. That's why we are always developing new snacks. We are known for the best chips, but we also offer a wide range of other snacks. Our latest product is the new Vaya wafers, which are suitable for any time of day. This trend of shifting consumption habits is humorously targeted by the current campaign."
Snackexpert:inside in orange overalls
The core of the campaign is formed by three TVCs, which were filmed on location at Zweifel with actors, but also with Zweifel employees. They all appear as the well-known snack experts in the iconic orange overalls, and this time they are not only responsible for production, but also for marketing and developing the popular snacks. Self-ironically, they show that there is something for every taste and that Zweifel snacks are suitable for every occasion. The three TVCs in three languages have been on display throughout Switzerland since August 21.
Responsible in case of doubt: Gina Chiellino (Campaign Manager), Pia Gaube (Media & Project Manager), Philip Honegger (Head of Marketing & Communications), Serge Doutaz (Head of Marketing & Sales). Responsible at Jung von Matt Limmat: Brian Rossbach (Text), Luca Schneider (Art Direction), Natascha Imfeld (Art Buying & Agency Producing), Melissa Diday, Marcel Walzl (Account Management), Annette Häcki (Managing Creative Director), Dennis Hoffmann (Managing Strategy Director), Luitgard Hagl (Managing Creative Director, Agency Lead). Responsible at Jung von Matt Impact: Gabriela Oetliker (Digital Marketing Manager), Dominik Habermacher (Managing Partner). Responsible at Czar Film AG: Johannes Schröder (Director), Filip Zumbrunn (Cinematography), Thorne Mutert (Executive Producer), Fiete Treutler (Producer), Randy Looser (Art Director), Bardha Grigioni (Styling), Kai Kniepkamp (Editor), Mike Bothe (Grading), Lucas Pfaff (VFX & Compositing Artist), JingleJungle (Sound Studio). Responsible at TW Media: Loredana Preite (Media Planner), Christoph Welti (Media Director).
