"They don't give a shit"

Because people aren't really interested in brands, all communication professionals should put sticky notes on their desks with a pithy sentence: "Consumers don't give a shit." This was once said by Sarah Carter - and also implied how to make advertising effective.

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"They don't give a shit"

Because people aren't really interested in brands, all communication professionals should put sticky notes on their desks with a pithy sentence: "Consumers don't give a shit." This was once said by Sarah Carter - and also implied how to make advertising effective.

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