Always on the lookout

It is barely tangible, defies a precise definition and yet is the essence of their work: m&k asked top advertisers in Switzerland where they draw their inspiration from. Statements on thinking, non-thinking and everything in between.

Editorial - 13 October 2021

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Always on the lookout

It is barely tangible, defies a precise definition and yet is the essence of their work: m&k asked top advertisers in Switzerland where they draw their inspiration from. Statements on thinking, non-thinking and everything in between.

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