BOSW: New IAB category winners qualify for Cannes
The previous IAB categories "Performance" and "Branding" have been fundamentally revised and are now called "Data & Technology driven Campaigns" and "Digital Media Campaigns". The respective winner now qualifies directly for submission to Cannes Lions. Best of Swiss Web and the IAB Switzerland Association (IAB) are now working together with Leadings Swiss Agencies (LSA) in these two categories.
The restructuring of the two categories includes the award criteria, the judging points and the equivalent value for the winners. This is because the two category winners qualify directly for submission to Cannes Lions. The submission fee for the winners is sponsored by the IAB and the LSA. A council of experts from both associations will also assist the winners of the new categories with the correct submission for Cannes and organize a workshop to prepare the case adaptations. This will ensure that the best possible conditions are created for a successful Cannes participation.
The details of the two new Best of Swiss Web categories of the IAB and the LSA will be as follows:
Data & Technology driven Campaigns (Cyber Selection)
This category assesses campaigns that are essentially characterized by the use of technological factors and data. In particular, the focus is on the interaction of generated or existing data, the corresponding technology for controlling the advertising and the achievement of targets.
Digital Media Campaigns (Cyber Selection)
This category assesses how well the creative idea, media performance and use of resources of the submitted campaigns work together. Budget sizes or brand do not play a decisive role here. Much more important is the existing creative performance in conjunction with effective media excellence. What counts here in particular is the handling of the objective, the end result and the degree of innovation.
The jury's most important assessment criteria for the two new categories are available on the Best of Swiss Web website. You can also find Bestofswissweb.ch submit projects by January 22, 2018. The award ceremony will take place at the big award gala on April 12, 2018 at the Samsung Hall in Zurich Stettbach. From 2018, the "Advertiser of the Year" of Werbewoche and the Goldbach Crossmedia Award will also be presented at the gala.
