Webstages and Valais rely on influencers for product launches
In April 2024, Valais Mineralwasser launched the new Valais Vitamin beverage line and promoted it with an extensive influencer campaign. The results now show how successful it was.
Valais Mineralwasser launched its new Valais Vitamin beverage line in April. The vitamin water combines pure spring water from Valais with minerals and vitamins. To support the market launch, Valais worked with Webstages to implement a comprehensive campaign involving eleven influencers from the sports sector in German-speaking and French-speaking Switzerland and Ticino.
The content was presented on the Instagram and TikTok platforms. The influencers used video formats to showcase the versatility and taste of the new vitamin water and arouse the interest of the target group. And it was well received: More than half of the posts performed above average, and most of the reels generated a higher number of video views than the average on the respective profiles.
Backflip with bottle
The campaign started with freerider Gian Ragettli, who presented the 0.75 l Valais Vitamin bottle in a spectacular backflip - no longer on snow, but already on grass. The fitness coach @coachcath_ from the French-speaking part of Switzerland decided on a challenge to
together with Valais Vitamin to drink more throughout the day. The well-known Swiss fitness influencer and law student @simsallagym took her community through her day in a classic social media vlog style and showed how Valais Vitamin accompanies her both in the gym and during her studies. The campaign reached over 36,000 people. The videos achieved over 3,000
interactions and 81,000 views.
@simsallagym You can buy the new @Valais mineral vitamin water in 3 different flavors at Migros for Lernphase⬇️💪🏼: - Recharge (Lemon-Lime) - Antiox (Raspberry-Dragon Fruit) - Active (Peach-Hibiscus) #ValaisVitamin #ValaisVitaminwater #ValaisVitamin water #SwissVitaminwater
Responsible at Webstages: Leila Schmid (overall responsibility), Tanja Herrmann (strategy). Responsible at Valais Mineral: David Wallmer (Senior Brand Manager), Alexandra Scheibler (Junior Brand Manager).
