Transformer gives weather-dependent SBB excursion tips in real time
There are attractive excursion tips for all weather conditions. Based on this, Transformer has developed a campaign for SBB in the Greater Zurich Area that makes corresponding excursion suggestions in real time.
Daily updated ads that make tongue-in-cheek reference to the respective forecasts are displayed on various online meteorological sites and clear channel screens in public spaces.
Responsible at SBBSimone Schuler, Jasmin Rüegg. Responsible at TransformerSandro Kümin (creation), Gaby Neyer (consulting).
