Migros elf Finn becomes a viral phenomenon

Little Finn touches people everywhere: the story of the Migroswichtelswhich does its work in the checkout scanner and finally gets behind the secret of Christmas, has already been viewed around 15 million times on social media. This is evidenced by Instagram and blog posts from the USA, Romania, Russia and South Korea, among others. If you feed a picture of Finn into Google's search function, you get more than 22 million hits.

The ball was set rolling by AdAge/Creativity on November 17: The advertising portal presented the spot as "Pick of the Day" to an international audience.