Jeff Zürich: A little "Dolce Vita" for Flaschenpost.ch
The current campaign by Jeff Zürich for Flaschenpost.ch shows what happens when Italian joie de vivre is combined with Swiss reliability.
The agency implemented the campaign as part of the cooperation between Flaschenpost.ch and the Italian Trade Agency. This involves Flaschenpost.ch adding 50 new Italian winegrowers to the 150 already on offer. "We show you the best Italians for more 'Dolce Vita' in your home. Hand-picked from the largest online selection of Made in Italy wines," co-CEO and co-founder Dominic Blaesi is quoted as saying on the website. The wines on offer are also marked with the "Dolce Vita" label. The label is intended to stand for particularly enjoyable drinking and the highest quality - a true "Made in Italy" experience.
Jeff Zürich developed the creative idea, while Nova Impact took care of the planning and booking of the poster campaign. The campaign is being played out in two flights and can be seen on the left and right banks of Lake Zurich plus at selected S-Bahn stations in the city of Zurich.
Responsible at Flaschenpost: Dominic Blaesi (Co-CEO and Co-Founder); Lea Vogler (Product Manager); Imke Sundermeyer (Category Manager). Responsible at Jeff Zurich: Mischa Müller (Art Direction); Peter Day, Stephan Gimmi (Creation); Peter Broder (Project Management). Responsible at Nova Impact: Marcel Bieri, Larissa Mörgeli (Senior Media Consultants).
