Conect Digital rolls the "Scroll Cube" for McDonald's
For the McDonalds campaign currently running with the Coke Glasses, Conect Digital developed the Scroll Cube in collaboration with OMD and YOC Switzerland.
McDonald's different colored Coke Glasses are coming back to restaurants again this year. McDonald's is giving its guests a glass with every medium menu. As a special feature, in addition to the colorful glasses, there is also a limited Black Edition again this year, which loyal guests can purchase via the McDonald's app with just 250 M bonus points.
For this purpose, Conect Digital has developed the Scroll Cube in collaboration with OMD and YOC Switzerland. The new interactive format playfully shows the variety of glasses and directly catches the eye with its functionality. The Scroll Cube is a special ad in the shape of a cube, which rotates with the scroll on one side and thus automatically shows different surfaces of the cube.
Cedrick Wolf, CEO of Conect Digital, says: "We are delighted to launch the second special format after the Triple Cube, which once again demonstrates the creative possibilities of our media genre."
Conect Digital sees itself as an independent, all-things-digital service provider in the field of media, aimed at agencies and advertisers. The broad wealth of experience and the digital passion of the two founders enable the company to provide the best possible consulting and activation services. The portfolio of services includes KPI-based campaign activation on all available devices as well as consulting across all digital disciplines. In particular, the conception of holistic solutions as well as support and know-how transfer are in the foreground.
Responsible at Conect Digital: Cedrick Wolf (Co-Founder), Nina Schneider (Co-Founder). Responsible at OMD: Bernhard Gschwandtner (Communication Director), Peter Hartmann (Senior Digital Consultant), Alexander Schmitt (Managing Partner). Responsible for YOC Switzerland: Dario Piccinno. (Managing Director).
