The Federal Office of Public Health’s (FOPH) LOVE LIFE campaign is now focusing on the 16- to 26-year-old age group. Every year in Switzerland, around 90,000 young people have their first sexual experiences. Some of them, even at a young age, belong to population groups at increased risk of contracting HIV or other sexually transmitted infections (STIs).

The LOVE LIFE campaign complements the school curriculum

This age group was chosen because it is heavily exposed to this issue. According to the cantonal curricula, HIV/STI prevention is also part of the school curriculum. The campaign provides clear and practical information on safer sex, thereby supplementing what is taught in school.

The campaign focuses on the realities of young people’s lives. LOVE LIFE reaches them in their own language and through the channels they use, especially on social media. Through formats such as videocasts and short videos, the campaign provides information on safer sex and maintaining sexual health.

Online and Offline Dialogue

At the same time, the campaign creates space for exchange, dialogue, and active participation. Teens and young adults can ask questions both offline and online, voice their concerns, and engage with relevant topics. The campaign provides links to additional resources, such as the lovelife.ch website and the Safer Sex Check, which offers personalized protection and testing recommendations.

«Thanks to Switzerland’s pioneering work in the prevention of HIV and viral hepatitis, as well as improved treatment options, we have already achieved a great deal. However, there are still several hundred new infections each year,» said FOPH Director Anne Lévy at the launch of the campaign. It is therefore important to stay the course and provide young people with reliable information.

Parham Sendi, an infectious disease specialist and head of the Communicable Diseases Division at the FOPH, believes it makes sense to raise awareness early on, «so that young people know how to protect themselves from infections.» The Federal Commission on Sexually Transmitted Infections (EKSI) also supports this approach. President Milo Puhan explains: «After all, safer sex will only become firmly established in the population if each new generation is made aware of it.»

Part of a national prevention program

The LOVE LIFE campaign is one of the measures included in the National Program «Stop HIV, Hepatitis B, Hepatitis C, and Sexually Transmitted Infections (NAPS)» adopted by the Federal Council. Its goal is to ensure that by 2030, there will be no new transmissions of HIV or the hepatitis B and C viruses in Switzerland. The number of other sexually transmitted infections is expected to decline.

The campaign is jointly sponsored by the FOPH, Aids-Hilfe Schweiz, and Sexuelle Gesundheit Schweiz. An estimated 450,000 Swiss francs per year is expected to be available for this purpose from 2026 to 2029.

Suzuki Austria has been promoting the Suzuki Swift ART Edition since September 24 via Azerion Austria’s nationwide DOOH network. At the heart of the media campaign are the two ICONIC billboards in southern Vienna and at the Vienna Prater, which, according to the press release, showcase the vehicle on a particularly large scale.

From the streets to the screen: the Suzuki Swift ART Edition

The centerpiece is an exclusively customized Suzuki Swift featuring a design by artist Knud Tiroch, who is known, among other things, for his work with Red Bull and Toro Rosso. This one-of-a-kind vehicle has been on Austria’s roads since May. Now the campaign is extending into the digital realm: Through Azerion Austria’s DOOH inventory, the vehicle will continue to maintain a presence in public spaces.

«We’re actually a little proud to be showcasing Knud Tiroch’s artwork to a wide audience and giving the Swift so much space,» says Marcus Zinn, Sales Director at Azerion. «On an advertising space of this size, a vehicle becomes a statement, and art becomes something everyone can experience.»

Who is behind the campaign?

The campaign was created jointly by Suzuki, gekko communications, and the Rahofer advertising agency. The art project itself was developed through direct collaboration between Suzuki Austria and the art of cart platform.

«The Swift project came to life this year through close collaboration between art of cart and Suzuki Austria. With its premium advertising spaces, Azerion now offers us the ideal platform to showcase the vehicle to an even wider audience,» explains Peter Saliger, managing director at gekko communications.

For Suzuki, the focus is not only on the vehicle itself but, above all, on impact and reach. Roland Pfeiffenberger, Managing Director at Suzuki Austria, says: «A great campaign, excellent visibility, and outstanding DOOH locations create the perfect setting to showcase the Swift.»

By extending the «Roadshow» into the digital space, the project partners aim to demonstrate how the use of digital-out-of-home can create cross-channel synergies for brand communication.

The El Tony Mate campaign celebrating the 100th anniversary of the Pindo plantation in Argentina is all about making a splash. Jung von Matt Limmat, in collaboration with El Tony Mate, has developed a Narcos-style campaign under the tagline «Switzerland’s best stuff—Energy you can trust.» Original images from mate production are paired with headlines that are unmistakably double-edged.

A Hundred Years of Plantation History as a Starting Point

According to the company, the highest-quality mate has been grown since 1926 at the Pindo Plantation in Argentina, founded by the Swiss Alfons Scherer. According to the press release, authentic Argentine cultivation techniques, Swiss precision, and strict quality standards form the «Reason to Believe» behind every can of El Tony. The anniversary year features two highlights: a limited-edition 100th-anniversary can and the Pindo Chronicles, a short documentary series about the plantation’s history. The series was conceived and produced by the Zoomer agency.

Alexander Bähr, Marketing Director at El Tony Mate, says: «The Swiss know what quality is, and they can taste it.» He adds that Pindo’s partners« 100 years of mate excellence provide the perfect opportunity for the company to tell the story behind it, »with pride and a touch of humor.”.

Be loud and shake things up: the El Tony Mate campaign

The goal of the anniversary campaign is to make a splash and shake things up. It combines original images from Pindo’s production facilities across TV, out-of-home (OOH), and social media with headlines that are unmistakably ambiguous. The copy and concept are designed to directly reinforce the brand promise «Energy you can trust» and build a bridge between the popular lifestyle beverage and the quality- and sustainability-conscious producer. The press release states that this play on double meanings isn’t meant to be provocative for the sake of it, but rather serves a brand that speaks as boldly as its product tastes.

Konstantin Schwone, senior copywriter at Jung von Matt Limmat, says: «It was important to us to convey El Tony’s quality in a way that is not only understood but also fun and exudes healthy self-confidence.» Thanks to a strong story and a bit of courage from everyone involved, they succeeded in doing just that.

Jung von Matt Limmat is responsible for the overarching concept, campaign design, text content, and the creation of campaign assets. The campaign has been running throughout Switzerland since October 1.

Responsible at El Tony Mate: Alexander Bähr, Director of Marketing

Responsible at Jung von Matt Limmat: Konstantin Schwone, Senior Copywriter; Luigi Vitiello, Senior Art Director.

External partners:inside: Zoomer (image and video footage for *Pindo Chronicles*), Marcelino Simon (edit), JingleJungle (voiceover and mixing), KiloKilo (final artwork and motion design)

Everyday situations as the starting point for the PostFinance campaign

What happens when a store opens and suddenly attracts far more customers than expected? What’s needed when help is needed at 3 a.m.? And what role does the traditional «Milchbüechli» play in day-to-day business operations? These situations form the starting point for the three films. The focus is on real PostFinance business customers, their companies, and the specific challenges they face in their day-to-day operations.

Movies, Photo Subjects, and Playback

With this campaign, PostFinance is placing greater emphasis on its payment solutions for business customers. The three testimonial videos were co-developed and produced by Nutshell. They are complemented by photo spreads. The campaign is running in Switzerland across selected digital channels and on the PostFinance website.

According to the press release, she will support the strategic development of PostFinance, further expand the payment terminal business, and bring the brand closer to business customers.

Responsible at PostFinance: Ingrid Zumkehr (Marketing Manager), Melanie Corbat (Marketing Manager), Nina Sonderegger (Marketing Manager), Yvonne Schönbächler (Head of Marketing Communications, Corporate Clients). Partner: Sir Mary

Responsible at Nutshell: Yves De Prà (Director), Antonia Grosse (Producer), Jonas Steinbacher (Director of Photography), Oliver Rogers (Sound), Sabine Hess (Photography), Thomas Martin (Assistant), Nicolas Leuthold (Post-production), Bardo Eicher, Remote Sound (Mixing, Sound Design), Simon Hardegger (Color Grading)

The Basel-based branding agency Suan has developed the exhibition poster and promotional materials for the Basel Historical Museum’s new special exhibition, «Nuclear Power—Your Decision.» Following their collaboration on the rebranding project, the museum has once again turned to the agency.

Basel Historical Museum: A Controversial Topic in the Spotlight

The exhibition focuses on nuclear energy, one of the most controversial topics of our time. Against the backdrop of climate change, energy supply, and social responsibility, visitors will learn about different perspectives, weigh the arguments, and form their own opinions.

Suan developed the visual communication for the exhibition, ranging from the key visual to the poster campaign, print media, and digital applications. According to the agency, the goal was to convey the theme in an eye-catching and aesthetically pleasing way, to spark curiosity, and to generate enthusiasm for the exhibition among a broad audience.

Collaboration with Suan Will Continue

Suan had already developed the exhibition communications for the Basel Historical Museum’s special exhibition «Treasure Finds—Hidden, Lost, Discovered.» In May 2026, the museum’s rebranding—developed by the agency—was also launched. The collaboration continues with «Nuclear Power—Your Decision.».

The special exhibition will be on view from October 15, 2026, through July 4, 2027, at the Barfüsserkirche in Basel.

Person in charge at the Basel Historical Museum: Bettina Lotz, Head of Communications; Micha Gasser, Digital Communications; Benjamin Mortzfeld, Curator; Marc Zehntner, Director. Contact person at Suan: Déborah Mayer, Senior Art Director; Domenico Bellantuono, Art Director; Erica David, Art Director; Rani Cha, Trainee; André Konrad, Creative Director; Susanne Hartmann, Creative Director.

Brack Business is launching its first-ever national branding campaign. Under the tagline «Not your job. Our job,» the business customer division of online retailer Brack specifically targets startups, schools, government agencies, SMEs, and large corporations. The campaign focuses on procurement-related tasks that take up time in the day-to-day work routine but are not part of the actual core business.

Whether it’s «Chief Coffee Capsule Officer,» «Head of Office Chair Evaluation,» or «Paper Ordering Instructor»: With deliberately exaggerated job titles, Brack Business draws attention to administrative and organizational tasks that distract employees from their actual duties. The message behind this: Companies should be able to focus on their core business, while Brack Business handles the procurement.

«No one wanted to become a teacher just to type up supply lists, and no one starts a startup just to choose cable channels,» says Roman Reichelt, Chief Marketing & Communications Officer at Brack.Alltron. With specialized offerings, product lines, IT integrations, and special terms for businesses, Brack Business aims to free up time for its customers to focus on more important tasks.

Focus on long-term brand building

The campaign was developed in-house in collaboration with freelance creative Lorenz Clormann. The media mix includes trade publications, digital channels, and target-audience-specific formats. Brack Business focuses on long-term brand building and clear positioning rather than short-term communication initiatives.

This trend stems from the increasing demands placed on procurement managers. According to Brack Business, factors such as product availability, process reliability, streamlined workflows, services, and personalized support are becoming increasingly important alongside costs and budgets. «Processes must be designed efficiently, budgets must be adhered to, and supply chains must be reliably secured,» says Ousama Ouso Atrache, Head of B2B Sales at Brack.Alltron and head of Brack Business.

Partnerships as Additional Points of Contact

As part of the campaign, Brack Business is expanding its presence in relevant business networks. It has formed new partnerships with the Swiss Venture Club (SVC), Swiss Startup Nights, and the Ladies Drive business network.

Through the SVC, the company aims to reach out specifically to small and medium-sized enterprises (SMEs) and participates in events in German- and French-speaking Switzerland. The partnership with Swiss Startup Nights is designed to support young companies from the very beginning—from the first workstation to equipping entire teams.

In addition, Brack Business is now the main partner of the Business Sisterhood Swiss Ladies Drive. The partnership encompasses various events and touchpoints within the network, including the Female Innovation Forum, where Brack Business sponsors the «Innovator of the Year Award.».

Through these partnerships, the company aims to bring the campaign promise to life beyond traditional advertising channels. Central to this is its positioning as a procurement partner that supports companies through efficient processes and personalized service.

With its new campaign, Mobiliar is highlighting its role as an employer. Mobiliar’s employer branding was developed in collaboration with the agencies Leo, MetaDesign, and Prodigious. The goal is to demonstrate the values of being people-oriented, approachable, and responsible—not only toward customers but also in day-to-day interactions—and to strengthen its position as an attractive employer.

Tradition Meets Flexible Work Models

Approximately 6,500 employees work for Mobiliar throughout Switzerland, which is celebrating its 200th anniversary this year. As a cooperative-based company, it combines stability with creative freedom, according to the press release. Flexible work models such as part-time work, job sharing, and location-independent work are actively practiced and are intended to promote a healthy work-life balance.

According to its own figures, Mobiliar has been one of Switzerland’s most popular employers for the past three years. After taking first place last year, it once again impressed in this year’s survey conducted by the Handelszeitung and the market research firm Statista, achieving a top score in its employees« recommendation rate. This makes it the most popular employer in the »Insurance and Health Insurance” category and ranks it second in the overall standings of all Swiss companies.

Mobiliar Employer Branding with Real Employees

The campaign highlights topics that are particularly important to employees: working together, supporting one another, communicating as equals, and even humor in the workplace. This sense of togetherness is also reflected in the campaign’s execution, as most of the people featured in the videos and on the posters are actual Mobiliar employees.

«While traditional employer campaigns list benefits, our new campaign lets people experience firsthand what makes working at Mobiliar special: the sense of community, the joy of work, and the feeling of making a difference together,» says Vera Koch, Employer Branding Manager at Mobiliar.

Three movies in 16:9 aspect ratio

The campaign includes the themes «Umbrella,» «Elevator,» and «Eye Level,» each in 16:9 format and in German.

Responsible at Die Mobiliar: Vera Koch, Employer Branding Manager; Sylvana Bucher, Employer Branding Specialist; Raúl Fernández, Employer Branding Specialist

PostFinance is focusing on international payments. The new campaign, created for the company by SiR MaRY, centers on failure: People try to send money abroad in the most unlikely ways imaginable.

PostFinance's "SiR MaRY" Campaign: A Failure in the Making

When it comes to international payments, very few people think of PostFinance first. Yet, according to the company, the entire process is traceable from start to finish, transparent, and secure. The new «International Payments Campaign» aims to change that.

The central idea is: «When it really matters.» In this case, PostFinance is the right partner. For the protagonists, this realization comes too late. While some entrust their money to a message in a bottle, others try using a catapult or a hot-air balloon.

Unemotional dryness as a stylistic device

The failure is portrayed with a matter-of-fact, almost uncomfortable dryness. This makes PostFinance stand out all the more clearly in the end as a reliable alternative.

The campaign is now running across all digital channels as well as in OOH and DOOH.

Responsible at PostFinance: Vanessa Malpezzi (Marketing Manager), Yvonne Schönbächler (Head of Marketing Communications for Corporate Clients), Manfred Blattner (Senior Brand Manager), Gloria Mihaljevic (Social Media Manager)

Person in charge at SiR MaRY: Adrian Merz (Executive Creative Director), Luca Schöbi (Creative Director), Tobias Röben (Creative Director), Nicolas Hostettler (Managing Director), Florence Scherer (Senior Strategist), Jodok Meier (Senior Copywriter), Lisa Schneider (Art Director), Nicole Waldis (Junior Art Director), Sara Piljić (Media Designer), Marina Hafner (Account Manager), Flurin Hardt (Account Director), Daniel Zuberbühler (Managing Partner)

Person in charge at Farbfilm: Yanik Zollinger (Director), Tuomas Nurmi (Director of Photography), Lukas Saxer (Photography), Joschka Bauer (Executive Producer), Theresa Berres (Line Producer), Damaris Eigenheer (Styling), Dominique Steinegger (Production Design), Didrik Brathen (Colorist), Elias Nilsson (Editor), Jingle Jungle (Sound)

Responsible at Publicis: Ladina Baumann (Account Director), Julia Haslach (Senior Account Manager), Cloé Habib (Account Executive), Peter Schachtler (Digital Account Director), Fabienne Keller (Senior Digital Account Manager), Melanie Kunz (Senior Digital Account Manager), Stefania Seminara (Digital Account Executive), Nadja Berni (Senior Print/OOH Account Manager)

Studio Thom Pfister has gained a new client in SANITIZED, a provider of hygiene functions and material protection for textiles, plastics, paints, and coatings. For Actifresh, an ingredient brand from SANITIZED, the Bern-based brand and design studio developed a completely new logo as well as a consistent visual identity system.

Actifresh is a brand specifically targeted at the activewear, athleisure, and bodywear segments—categories in which freshness, odor control, performance, and comfort are key selling points. The new branding translates these product values into a clear, modern, and globally applicable visual identity.

In addition to the logo, Studio Thom Pfister created a comprehensive visual presentation using high-quality mockups that demonstrate how the new brand identity is used in real-world scenarios: hangtags, product labels, and digital touchpoints.

In addition, a detailed CD manual was created that defines all design guidelines—colors, application guidelines, dos and don’ts, and the consistent use of the logo in international markets. This provides Actifresh with a precise, scalable brand foundation for manufacturers and brands worldwide.

With Actifresh, SANITIZED is pursuing an ingredient branding strategy that combines technical expertise with brand identity—and demonstrates how strategic design strengthens a product’s perception and differentiation in the global textile market.

Contact at SANITIZED AG: Michael Lüthi (CEO), Stefan Müller (Head of the Textile Business Unit), Iris Müller (Head of Marketing). Responsible agency, Studio Thom Pfister: Thom Pfister (Creative Director), Roland Zenger (Art Director), Daniel Hackiewicz (Senior Designer & Web Developer), Sandro Lehmann (Graphic Designer), Ursula Rytz (Senior Consultant).

Say «Yes» to a new car, Ticino-style: AMAG Ticino is launching its fall campaign, “Say ‘Ticisì’ to Your New Car.” The campaign runs from October 5 to November 16, 2026.

«Ticino» Becomes «Ticisì»

The creative concept developed by zimmermann communications transforms «Ticino» into a tongue-in-cheek «Ticisì.» According to those involved, this concept captures the region’s openness and zest for life and combines it with a concrete offering: vehicles from various brands that are available without long wait times and are designed to offer attractive price advantages.

Brand-neutral and colorful at AMAG Ticino

The campaign features a brand-neutral design and an eye-catching color scheme. The goal is to attract attention and highlight AMAG Ticino’s offerings.

«With «Ticisì,» we’ve developed a simple and memorable campaign that’s a perfect fit for Ticino and brings our vehicle offerings into the conversation in an appealing way,» says Jamin Schütz, Senior Manager of Trade Marketing & Event Management at AMAG Retail.

Radio, Programmatic, and Social Media

The campaign will be rolled out via radio, programmatic ads, and social media ads. It will run through November 16, 2026.

Contact at AMAG Retail: Jamin Schütz, Senior Manager, Trade Marketing & Event Management; Anna-Maria Gentile, Trade Marketing Manager

Responsible at zimmermann communications: Christoff Strukamp (Creative Direction), Élodie König (Junior Art Direction), Sophie Güntensperger (Copy), Martin Samsel (Strategy), Lara Cavelti (Consulting)

When people talk about electric cars, the focus is often on technical details like range, charging time, and horsepower. For the Ford Explorer influencer campaign, Ford Switzerland and the influencer marketing agency House of Influence deliberately took a different approach: Instead of explaining what the vehicle can do, six Swiss influencers showed on Instagram and TikTok what it feels like to drive it.

Ford Explorer Influencer Campaign: Emotion Over Technology

The goal of the campaign was to imbue the vehicle with emotional appeal and position it as a modern adventure vehicle. The focus was not on the car’s technical capabilities, but rather on the feeling it conveys: freedom and the opportunity to experience small adventures even in everyday life.

To that end, House of Influence collaborated with six influencers from across Switzerland. The selection covered a range of content themes, from family to the outdoors to sports. Instead of a traditional product showcase, the creators incorporated the all-electric Explorer into their daily lives and made it a companion on their personal adventures.

Mountains, Glaciers, and a Foil Tour

For example, the Ticino-based influencer @chiara_berti83 explored Graubünden with her family. The French-Swiss influencer @fanny_lctn shared a post about a trip to a glacier in Valais, while @la.suisse.en.famille shared impressions from an adventurous hike in the mountains, and @benjfriantofficial combined the all-electric Explorer with a foil tour.

This gave rise to a variety of stories that all had one thing in common: the Explorer wasn't the focus as a product, but rather as a catalyst for shared experiences and spontaneous getaways.

«A major advantage of influencers is that they showcase products where they actually matter—in real life. Instead of explaining why the Explorer is a good adventure vehicle, they can make its benefits come to life directly through their content,» explains Elvira Diez, project manager at House of Influence.

Dario Ranalli, Marketing & Communication Specialist at Ford Switzerland, says: «Through the content creators» authentic stories, we were able to show how naturally this sense of adventure and freedom can become a part of everyday life.”

An Experience Instead of Product Promises

The posts are currently being promoted further to increase their reach even more. According to the press release, the campaign demonstrates the potential of influencer marketing for technology-driven products. Influencers not only provide reach but can also place products in an everyday context, thereby highlighting the added value they bring to the lives of the target audience.

The posts are available on Instagram: @fanny_lctn (https://www.instagram.com/reel/DdOSUNwIPtx/), @la.suisse.en.famille (https://www.instagram.com/reel/DdHdkNAsplJ/), @onkelnatur_ (https://www.instagram.com/reel/DdZIiO9ISGO/), @chiara_berti83 (https://www.instagram.com/reel/DdB_SeJtIH2/), @benjfriantofficial (https://www.instagram.com/reel/DdwN8sahPt6/) and @ohheyvivi (https://www.instagram.com/reel/Ddy_Ja2upN-/).

More information: www.house-of-influence.ch

Responsible at House of Influence: Tanja Herrmann (Strategy), Elvira Diez (Overall Responsibility)

Responsible at Ford Switzerland: Julie Garnero (Head of Marketing), Dario Ranalli (Marketing & Communications)

For Coop Hello Family Valencia Kommunikation has revamped the «Wish for It» campaign with a new look. The campaign runs from October 8 to November 11, 2026, and launched on Thursday, October 8, 2026.

Coop Hello Family: A New Look for Big Dreams

Hello Family’s lucky fairy is making wishes come true again this year. For five weeks, club members can enter the contest once a week and choose one of two prizes each time. A total of ten prizes will be awarded. If you’re not a member yet, you can sign up for the Hello Family Club and enter the contest too.

From a Big Idea to a Short Film

Valencia adapted the «Wünsch dir das» campaign to Hello Family’s new look and rolled out the advertising efforts across all channels. These include ads in the Coop newspaper, point-of-sale (POS) promotional materials, banners and pop-ups in the Supercard app, display and social ads, YouTube bumpers, and search engine advertising (SEA) materials.

At the heart of the campaign are five 15-second social media videos. The humorous scenes from everyday life show, with a touch of humor, why the family could really use one of the contest prizes up for grabs.

Responsible at Valencia Communication: Concept and Production: Valencia Kommunikation; Film Producer: Christian Taro. Responsible at Coop: Client: Coop Cooperative